Guardians of the Email Galaxy: Global Deliverability Lessons from the Certified Senders Alliance
July 20, 2023
In this new episode of Email After Hours, Sebastian Kluth, Team Lead at the Certified Senders Alliance (CSA), shares his insights and trade secrets on the importance of transparency, proper permissioning, and good data in effective email marketing strategies. He’ll also dive into lessons senders in all regions can learn from German senders—who enjoy some of the highest inbox placement rates in the world.
In a world filled with phishers, scammers, and other email villains, the Certified Senders Alliance (CSA) sets standards for the email ecosystem and enforces best practices.
In other words, any sender trying to navigate the latest deliverability challenges and reach more inboxes will want to take notes on this episode.
In just 30 minutes, email guru Sebastian Kluth, Team Lead at the Certified Senders Alliance (CSA), shares his insights and trade secrets on the importance of transparency, proper permissioning, and good data in effective email marketing strategies. He’ll also dive into lessons senders in all regions can learn from German senders—who enjoy some of the highest inbox placement rates in the world.
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