E-commerce Expert Kelli Reeves of Floor & Decor: How to Navigate B2B Customer Experiences
November 15, 2023
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Kelli Reeves, Senior eCommerce Program Manager at Floor & Decor, to discuss the difference between B2B and B2C eCommerce. Together they explore the differing customer expectations and experiences, examine the future of B2B eCommerce, and delve into how Noibu has been helping Kelli’s team to serve both B2B and B2C customers.
In this episode of The eCommerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Kelli Reeves, Senior eCommerce Program Manager at Floor & Decor, to discuss the difference between B2B and B2C eCommerce.
Join them as they:
- Discuss the nuanced differences between B2B and B2C eCommerce
- Explore the future opportunities for B2B eCommerce
- Examine how Noibu helps Kelli’s team in serving both B2B and B2C customers
- Shine a light on why every team member’s job should be to create a frictionless customer experience
Kelli Reeves is an accomplished digital and eCommerce leader with over two decades of experience in the sector. She is currently the Senior eCommerce Program Manager at Floor & Decor, a Georgia-based flooring retailer. Before this, she was the Senior Manager of eCommerce Applications at SiteOne Landscape Supply, where she built the .com on-site team from the ground up.
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