Using Feedback Loops to Drive Revenue Growth with Rusty von Waldburg, President and Founder at Spokes Group
The Revenue Insights Podcast
Using Feedback Loops to Drive Revenue Growth with Rusty von Waldburg, President and Founder at Spokes Group
March 23, 2023
In this episode of the Revenue Insights Podcast, host Lee Bierton is joined by Rusty von Waldburg, President and Founder at Spokes Group, a consultancy in the SaaS Revenue space. Rusty brings twenty-six years of product and revenue experience to the conversation as he discusses different revenue touchpoints, including GTM strategies, improving market fit by implementing feedback loops, and creating targeted buyer personas. He also shares tips on tracking AE productivity and leading revenue metrics you need to monitor. Rusty also builds the persona of a typical high performer for the listeners, something to keep in mind when you hire.

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Previous guests include: Namrata Ram of Slack, Jaclyn Balben if Bamboo Health, Mark Truman of EdgePetrol, Evan Liang of LeanData, Nicholas Ellis of InVision

Check out our 3 most downloaded episodes:

Unifying your Go-to-Market Tech Stack with Namrata Ram, VP of Sales Strategy and Operations at Slack
The Secret To Aligning Your GTM Function with Mark Truman, Chief Revenue Officer at EdgePetrol
What You Need to Become a Successful Operations Leader with Jaclyn Balben, VP of Operations at Bamboo Health