Prospects move towards a transaction at three different speeds - slow, medium, and fast. Although our industry is filled with medium movers or those who wait around before making a purchase, it’s in your best interest to redesign marketing strategies that focus on the smaller percentage - the fast movers. In this episode, I share my insights and takeaways from my chat with Nicholas Kusmich in episode 072 - The Fast Movers' Advantage. I’ll discuss why I agree with Nicholas that fast prospects are the better prospects to focus on in your business. Fast prospects are very conscious of their time and want solutions fast, thus they don’t want to go through numerous steps just to get the result and because of this, they are willing to pay more. Nevertheless, you still need to employ systems that allow you to nurture relationships with your other prospects who don’t make buying decisions at the same speed. But since we’ve been educated on how to deal with medium and slow movers, it’s now time to think of unique and guaranteed strategies that can help to engage with a fast mover. Throughout this episode, you’ll learn the questions you need to ask yourself to build a structure around fast prospects, the impact of having offers that best cater to them, and why they drive the results that your business needs.