Michael Kaleikini has been in marketing and business development since 2006. He has watched the evolution of internet marketing, affiliate marketing, and social media marketing as it unfolded. His career in marketing began in 2004 when he started following some of the "old crew" of internet marketing causing him to dig into books, blogs, and podcasts.  Since then he's been digging into the latest innovations on marketing moving from small biz to medium and enterprise companies that are using AI Machine Learning, and identity resolution. He is currently working with a tech company that owns an identity graph and is accelerating ROAS for paid advertising across multiple platforms. He is fascinated with fighting the 5 forces that shape industry competition, and is studying how companies are able to battle for the win. Website: https://www.omgmarketing.co www.facebook.com/mikanui www.linkedin.com/in/coffeewthmike