In this episode of the Doing Sustainability podcast, Gary Baker and Roxanne “Rocket” White are joined by the Founder and Chief Catalyst of illumine.earth. Together, they explore the importance of purpose, action, and connection in creating a positive impact on people and the planet. Karimah also explores the idea of regenerative leadership and the need to integrate sustainability into business practices. Karimah has over twenty years of experience in the Fairtrade and corporate sustainability sectors. In 2023 she founded illumine.earth which advises organizations on scaling their environmental, social, and governance impact, and encourages leaders to scale up their positive impact on people and the planet. Before illumine.earth, Karimah was the Senior Director of Partnerships and Engagement at Nike, the Global Sustainability Lead and Associate Director of Mondelēz International, and Head of Asia at Fairtrade International.