Welcome back to our series on the 10 changes you can make TODAY to reignite your revenue growth. Our topic du jour is marketing, and specifically marketing for lead generation. Marketing is the weak point for many businesses because they're experts in the service or product they provide... but that's not the same thing as being an expert in marketing. These two actions you can take will help you move the needle in the right direction and get you on your way to bigger, more substantial growth.