At eBB, we advise a holistic approach to building a business. But that’s not to say that the branding process is where your work on your brand will account for all the skills you’ll develop or need over the course of growing your business. In today’s episode, we take a closer look at the discipline of marketing. Whether digitally or through traditional channels, you could easily devote an entire career to mastering this essential process. As an entrepreneur, you don’t have the luxury of devoting a lifetime to each aspect of your business. But that doesn’t mean you can’t gain the essential skills to excel. That’s why in this episode we lay out the 6 essential skills every great marketer should have, or actively be developing. While this isn’t the be-all-end-all of marketing by any stretch, these skills will make sure you’re getting the best ROI possible, and give you the foundation to continue to optimize marketing and recognize new opportunities as they emerge.