Joshua and Ikumi of the Primus Effect YouTube Channel: Secrets to Succeeding on YouTube
In this episode, Sheldon speaks with the 2 YouTube rising stars Joshua and Ikumi of the Primus Effect. They tell us how they got started and the journey in being travel vloggers on YouTube. They also give tips as to SEO, Cover Art, Analytics, Production and more. You can be coached by Josh and Ikumi by emailing them email@example.com.
Keywords: YouTube, Sheldon, Primus, Sheldon Primus, Safety Consultant, Consultant, Primus Effect, Joshua Primus, Ikumi Hanna Yamada, Marketing, Canva, Clipart, Cover Art, Graphic Design, Transcription, Video Recording, Drones, Sri Lanka, Vietnam, Travel, Vlog, Blog, Podcast, Google Analytics, LinkedIn, Facebook, Albania, Costa Rica, Drones, iPhone, Final Cut, iMovies, Crello
[00:00:12] spk_1: this episode
[00:00:14] spk_0: is powered
[00:00:15] spk_1: by Safety FM. Welcome to the safety consultant podcast. I'm your host. All the primaries, Just the podcast where I teach you the business of being a safety consultant. This week, I am out on assignment, Got a job in South Florida so physically here, but just wanted to just do a nice little introduction to my two guests today. And that is going to be I come to me and Joshua. They are the two that make up the YouTube sensational channel Primacy effect. If he had not had a chance to see the primacy effect yet, that is Josh, who is my nephew. And it's also how can we use his girlfriend from Vietnam? She's Japanese, but they both met in Vietnam. They both met in Vietnam. I forgot to ask them. But either way, uh, they are going to explain a little bit about the YouTube channel. That kind of noticed a lot of people, and I've done it myself or on YouTube. So I figured, Why not talk to some experts about this and it's going to help us out for your businesses, especially if safety consulting business it's always good to have a YOUTUBE channel. So therefore, on your YouTube channel, then you'll be able to, um, just give a little bit more of your personality. People can see you all the things that they've actually heard about you. Now they can see a little bit. And whatever you do, you do with your YouTube channel. So it does help to credibility and likability. So it's a good tool. There's a lot of people safety and health right now that are using YouTube. So I figured, having Josh and Nicole me come out and accuse me, uh, and Josh together they have, like, a whole system that they kind of work through and not only the system for creating, but they actually plan all their, uh, their chutes and they got the art for the move for the cover and everything. And they just really give you all the tips that you would need to have a successful channel. So that's what we're gonna do. We're gonna learn from the pros. They were young at this, but I have to say new at this, but they have increased so much in such a little time that you guys are gonna find some real value to give you some understanding about how to run a YouTube channel. So Joshua Kumi and then after we talked to them, I'm gonna come back with a quick last minute thought.
[00:03:03] spk_0: My name is economy. I was born in Japan, grew up in Japan, Australia and New Zealand. And the space I left my family and Japan when I was 15 alone and I studied abroad, so I lived in Vietnam for last eight years. Um, I was working in hospitality medically, and the last three years I became independent wellness consultant. That was Mickey, like a retreat program for five star resorts and setting up spaz. Yeah. Yeah.
[00:03:49] spk_1: I mean, what you stumble under that one? Uh, what? What was the progression to get you into consulting?
[00:03:56] spk_0: Um, I always like to, like, teach people. I also have experience of being the English teacher in Japan. And where did that? I have a passion for a healthy lifestyle. And I figured, you know, people don't really know how to live healthily. And I thought, maybe I can just start teaching people how to do it.
[00:04:22] spk_1: Uh, so the help came first, and then, you know, I could help, And then all of a sudden, it creates a business.
[00:04:32] spk_0: And it it was in Vietnam. Nothing has been done yet, So it was very easy for me to start up something in the a pioneer and
[00:04:43] spk_1: excellent. How many languages do you speak then? Because you might have to. For my mind, I'm thinking, if you're going to not only go to a location, but start a business that's telling me you have some proficiency in other languages.
[00:04:57] spk_0: Well, I'm pretty good at different languages, but mainly I only speak English and Japanese.
[00:05:04] spk_1: Okay, so you understand it. Enough to work around the regulations.
[00:05:09] spk_0: Yeah. You have to pick up if you live in the in the country.
[00:05:15] spk_1: Mm. Excellent. All right, Josh, tell us about yourself.
[00:05:19] spk_0: So my name is Joshua, and I've been living abroad for about since 2018 October. Before I was doing in, uh, I was working in medical, so I've worked in the laboratories of actually, I worked in a lot of departments in the hospital, so my whole background is just medical since my early twenties, and I just left all that behind, and I don't haven't done medical since I left the States, I've worked, uh, up into the pandemic. I was managing an NGO in the village, managing an NGO in the Philippines based on poverty alleviation. They're like psychological therapy and stuff like that literally just did a complete life change when I left the States and not looking back at all.
[00:06:14] spk_1: Okay, What's your last name? Josh.
[00:06:18] spk_0: Prime is I am a promise. I am related to this beautiful, wonderful guy over here.
[00:06:26] spk_1: Yes, my. And that's my brother's youngest. Keeping it in the family right here. The primacy effect is, in effect,
[00:06:37] spk_0: 100% and how privacy effect came about. Actually, the original concept of promise effect was supposed to be was supposed to be about all of the brothers, you know, like me and all my brothers, because there's four of us. I'm the youngest, were all year apart, and we all live out of the country now. Currently, we're all in the same place in Albanian, but normally we're spread out around the world. So it originally started with and but we were all spread out. We just couldn't coordinate properly. So it is snowballed and just grew into being about me and economy we're living. And just following our journey, just living around the world, you know, And in the real big one of the major reasons as well was the pandemic. She was managing and designing spot. I was managing NGO. We both lost our jobs because so we're sitting in a foreign country in Sherlock a life. We can't work here because we don't have work permits. Even if we did, the only thing we can do is hospitality and tourism, which there's zero can't back to Vietnam where we lived, you know where she was working. We can't go back to the Philippines where I was working and we were supposed to move to because every country was shut down. So, like, what? What are we going to do? And then, um and then So it's snowball promise effect and just started the YouTube channel. We're like, we're not going to go under. We're going to adapt to the new world. Yeah, YouTube channel.
[00:08:12] spk_1: That's excellent truly in our field, um, safety and health. And that's really what they've been focusing on. But they safety and health officers and people that are starting to truly get into social media and embracing it. They have been flocking to YouTube, and I'm like, What is going on? I've been doing YouTube for a while, but usually it's just like if I do a live stream or I'll post something up for a video for training or something similar to that. But I got to tell you the truth. I haven't been getting as fancy with, you know, intros and and clip art for, you know, your thumbnail cover and all that stuff. It just seems like YouTube right now is still really big. And so is that why you guys chose YouTube?
[00:08:59] spk_0: Um, we had no other. Choice is it was just YouTube is. It's obviously one of the major platforms, but it's not just YouTube when you, you know, when you focus on like you focus solely on one business. If YouTube is that business, that's a locks up its affiliate marketing, it's if you have a blog, your cross promoting you know it's whatever product you're selling online. You can have e commerce business at your YouTube channel. It's dealing with companies for promotions, and so it's like just focusing on building. YouTube is actually focusing on building, like five different streams of income. Just focusing on solely on you. So, you know, people just think Oh, YouTube, you make videos, you make money from the videos. But there's it is the seed to a tree that branches out fairly quickly. Mm.
[00:09:54] spk_1: Uh, quickly, as in, when do you guys get started? It was like the first one
[00:10:00] spk_0: we started in June 2020. And we started monetizing in six months. Yes. So we were monsters in six months, and we started already making profit guarantee. Obviously, we're not that they get and we're still growing, but we Yeah, we started. We got demonetized within six months and already started making profit.
[00:10:26] spk_1: You two changed their algorithm like maybe 23 years ago and then really started enforcing it or or seeing the changes roughly about a year and a half ago. So has that helped or hurt you in any way? Because now I believe your your threshold of having to be viewed is a little higher before you can actually get money. And I know it's, you know, a few sense of of advertising or whatever, but it always adds up. And then if there's click through. There's probably click through by now. I would imagine right is that Am I thinking right where that's the monetization is now clicking through watch time and then also any commercial that's attached to your your video.
[00:11:10] spk_0: Yeah, all of it counts in its own way. Um, probably the most important thing is, um, watch time and people actually sitting through the ads that play even if they don't purchase anything. Just sitting through the ads. Yes, you just the ads popping up on their screen and get your money so it doesn't have to always end in the purchase to make profit from the videos. And since we're still new, we don't know 100% the whole way that they used to do so. We're kind of planning phase by it, but also we made it a big point not to focus on just like, how much money are we making or how much are watch. Time is, we literally just try to focus on improving the quality the way we're filming, the way we're talking music. We try to stay focused more on that because YouTube is such a big platform. Anybody knows if you go on YouTube. Ever you can find anything under the sun you know,
[00:12:11] spk_1: ridiculously to look like
[00:12:13] spk_0: anything? Exactly. It's like there is billions of people that watch YouTube. So whatever you're into, there's a market for it. It's just consistency and that's it. Consistency and time. And it will 100% do well if you're just trying to improve and all it is, it's always about the backlog, you know, like we're still growing. But once we actually get bigger, the fact that we have so many videos already that are have pretty decent quality. It'll make the challenge. We blow it more.
[00:12:48] spk_1: What kind of a bat log are we talking about? Because I like to do maybe three weeks ahead sometimes, Uh and I'm weekly. So basically, every Monday I do a new show. So I'm thinking maybe three weeks ahead is is enough for me. Sometimes if I go too far ahead, I miss timely stories. And sometimes if I'm, you know, like like right now I'm only two weeks. I got one for next week. And then you guys are the week after, so I have a little while slack there. So how long are you guys looking at with your backlog?
[00:13:21] spk_0: In reference to the backlog when I mean backlog, I mean that once, like, say, a new subscriber comes to your channel, they see your video and they like it. They subscribe. Then they have all of your own videos. That's what I mean by back club because, honestly, pretty much 80% of all of the views from our channels are non subscribers. And it doesn't matter how big you get. At least 60% of your viewers are not subscribed. Really? Yeah. So you know that if you see our videos, we've always introduced ourselves in every video, and we've always told people to subscribe. And not every few videos. Every single one is guaranteed 80% of people who watched the video or not. So you always have to subscribe.
[00:14:12] spk_1: Does it make a difference? The placement of that, uh, you know, beginning of the video end of the video where you place the welcome to subscribe
[00:14:22] spk_0: to both Beginning in it. Yeah, Why not? You know, sometimes people need to be told what to do. You're not, you know, they don't be a dick about it or, you know, push it on black. But when it comes to the fact that you were referencing were we normally stay three weeks to a month and a half ahead of schedule.
[00:14:46] spk_1: Wow, that's pretty, kid.
[00:14:49] spk_0: We had a lot of things to film on the on the way out in Sri Lanka. Right now, we don't have much in Albania. At the moment, we haven't really explored much We have, but yeah, at the end of the stage, we have a lot. So, like in one week, we filmed three different episodes. Why were we so we're like, 51 So it's this is the Yeah, it depends, but this is definitely the first time we've been this ahead. She likes it. Violence don't like it being this far ahead. Because I'm not as excited when I'm editing. Yeah, and also like to interact with our audience that when they give us a recommendations, if we already moved on to different locations, we can't feel like anymore.
[00:15:40] spk_1: It's
[00:15:42] spk_0: nice to be like, two weeks ahead. You're still around? Yeah, Two weeks is a perfect pocket to just stay, because then you still you still feel the urgency to edit, you know, you still have enough time to properly. But you also you're still in the time to listen to what people are saying and what your subscribers are saying. So you can. And that's specifically for travel. People travel YouTubers because we get recommendations. And then we're already gone to having a lot. You know, we also encourage our audience to follow our instagram because it's live. Yeah.
[00:16:23] spk_1: Then they know where you're going.
[00:16:25] spk_0: Yeah,
[00:16:26] spk_1: uh, what about the tools? What kind of tools are you guys looking at? And and I know it changes from basic to, you know, studio version. But for people who are are now thinking, I could do something around my work or I could do a little video here and there When I'm doing a project, what should they be looking for? Is it like still good where people can use your camera as in your phone as a camera? Or do you should you get like, a GoPro and everything else?
[00:16:58] spk_0: Our very first episode was filmed with my iPhone six. You can you can start with anything. Really? Yeah, because that's even I will remember, right? So it's not like super professional filming is a style where people also like that gritty filming that just authenticity style. So, you know, and again remember, especially during this time. This is the perfect time for anybody becoming a youtuber if they want to, because everyone's home, you know? So it's like, whatever it is you're doing, you're gonna find some type of following more than you normally because everyone, a lot of people are stuck on, you know? All right,
[00:17:46] spk_1: any kind of tips us into How was your talk
[00:17:51] spk_0: when you say when you say equipment? Um, it depends on what you have. There is a lot of free equipment, like if you have an apple, it automatically comes with a program called I movie, which we use for months first, Like more. Yeah, it was like our 1st 15 20 episodes. We use the free program on my movie, and then and then we upgraded to final cut pro, which is extremely expensive, but you get three months for free. So since we both have laptops, I did the first three months, and when it expired and she got it. So we got half a year or three just, you know, switching, switching computers. Yeah,
[00:18:37] spk_1: bad. You're probably gonna end up getting the iTunes police coming at you say you beat the system. You
[00:18:48] spk_0: do? Yeah.
[00:18:52] spk_1: But that's, you know, truly most everyone is on a budget, especially now with pandemic time. And I keep thinking when we do the Costa Rica thing, should we invest in a drone and get a drone and all that stuff? Because we might end up doing the same thing you guys are doing in Costa Rica. So I'm thinking maybe I don't want to go hog wild with buying stuff either.
[00:19:18] spk_0: A lot of thing is you can also purchase the, um uh, we want to draw. We want to do them so bad. But we're on a budget. That's why we first started with the iPhone. And then we upgraded to the GoPro with no attachments, literally just to go pro in the handheld because we I couldn't even afford all you know, the mic delights and all of that. And now have the mic and the light and everything, but we drones are quite expensive, but they really up your game in a travel YouTube. So what we actually ended up doing is using Canada Canada dot com is where we use our make our thumbnails. But we also get drone footage off of there and put it into our into our videos as well. Really? Oh
[00:20:13] spk_1: man, my mind, just blue.
[00:20:16] spk_0: You just practice the footage from me today. It's like YouTube is just It's a seed and just so many branches. Like even if you get a lot of footage, you have drone footage. There's so many sites where you can sell your drone footage where you can sell your videos of whatever you're getting in certain places, you know? So it's like photographs to photographs like it's such it's such a hub. It's a hub.
[00:20:46] spk_1: So you guys can monetize the picture if you've taken just basically doing it as a service for some of those, uh, I use Krell. Oh, that's the one I use. But Canada is the same, you know? Uh, so you basically say, here's my photos, and is it by license? I would imagine how many times they download it or where you just sell them 11 at a time or something.
[00:21:10] spk_0: He just gave commission. Yeah, we haven't done it. Yes, we knew they can. And we are actually practicing those footages that is available on. We're just strictly focusing on YouTube this year because now the actually the first two years this year is because it was over. Uh, I mean, I mean by we almost YouTube cannot hear
[00:21:37] spk_1: Comey. I love your reactions to him all the time. Even in the video, you're like
[00:21:42] spk_0: what? I just think whatever. They had a medium,
[00:21:49] spk_1: but those are awesome. Well, uh, I know we've done two tips, and that was one of the things I always wanted to help you. And, uh, you said Ron Reale is good right now, so that's great. How long should one of these safety officers are doing this? And they're thinking, Oh, yeah, I'm going to monetize like in a week is what's realistic. What? What? What do they have to do?
[00:22:14] spk_0: I I'll tell you one thing that I have noticed. First of all, if you do want to do YouTube channel, you get to buddy To buddy is an app that helps your s CEO in the background. When you're making your descriptions or your tags. So it really helps you get more views and and on a wider platform. What It's so hard to call because we make videos, some video, and we think they're going to do good. They don't perform well. Some videos were, like obvious and boring to us, and then we play it and then it's over. Performs our expectations so that we say Focus on your quality. Focus on improving anything, How you're filming, what your your equipment, what you're talking about. You know, just always just focus on your own content, and it will eventually it'll work. Some people I know monetizing loan some people. It takes five months to a year. It's so different that I don't think there's a ballpark like for anybody, you know, it's just it's because sometimes your video might just catch on. You might put in the right wording, and it just slides in some pocket and just blow it up like I've known people who monetized off the first video. But the minimum requirement for monetization is 4000 hours of watch time. And how many subscribers? 1000 subscribers. Yeah, and it took us exactly six months.
[00:23:52] spk_1: So basically
[00:23:55] spk_0: once a week there because we have to really plan our content You know, a lot of people, they're just sitting down there, talking or doing certain things so you can put out to be was a week or even three. You're definitely going to flow faster than doing one a week.
[00:24:14] spk_1: Uh, and do you cross promote on, like, twitch or any of the other ones with your videos or content?
[00:24:24] spk_0: Yeah, well, I mean, what we do, we cross we crossed remote we have on Facebook and on Instagram. OK, Yeah. So we use pretty much the trifecta social media, black farmers, YouTube, instagram and Facebook. And then you just promote each video. You know, we do the war promote the video before it releases on instagram and on Facebook. We normally do it after it's released. We post on there, and YouTube is are also has its own way to promote where you can make your own type of post like a Facebook and even the stories like Instagram. Uh
[00:25:03] spk_1: huh. Wow. Yeah, that's right. They just started that, didn't they?
[00:25:08] spk_0: Yeah, they just started the story. The story where you have to have 10,000 subscribers, but for the other thing you have to have. I think it's like a to 1000 or something. And also, you have to be in the States,
[00:25:23] spk_1: okay. And, uh oh, yeah, that does make a difference. I do have an international audience. So the state that's just basically for the YouTube stateside that that requirement. So it might be a different requirement for YouTube. You know, wherever you are, you two Sure. Long term,
[00:25:40] spk_0: it means everything where your view coming from. Like, say, if we have the amount of use that in Sri Lanka on our channel in the US we would make double what the money will make or even triple than what we've made so far because I think she Lanka is one of the lowest. Next to India, the lowest pain, it's called CPU. Uh, BPM
[00:26:09] spk_1: clicks per clicks. Perv, uh, forgot the other one clicks for view, I believe. Know CPR. I know what you're talking about per minute now. 1000 it might be.
[00:26:24] spk_0: No, that's a that's a rocket launcher bit. So, um, but yeah, so that that really makes a difference. So we're trying to in our when it comes to the S e o portion of our video. We're trying to score more in like the US or the UK and places like that, because we get paid a lot more. That's another even reason why it's rpm rpm, rpm. What? It's about
[00:26:55] spk_1: rpm.
[00:26:56] spk_0: You rape for minutes. So? So, Yeah, so we're trying to score more. That's why another reason we were quite excited to come to Europe now because, um, to see the rpm, you actually get paid a lot more here. Uh, CPM so Yeah, yeah,
[00:27:21] spk_1: million. Yeah. What about the that? That's the same vein as, um, not only the monetizing side, and then the S c o. For those of you that are listening is search engine optimization. So basically, it gets ranked a little higher under search engines, like there is any other than Google. You know, there's plenty of others, but everybody uses Google. Uh, so truly when you're doing that, are you also thinking your thumbnail picture has to nail it to to get someone to even click on your video because you got to get them to click on the video and then you got to get them to stay. So I'm thinking a thumbnail might be important. So what do you guys do for your thumb. Now, what do you grabbing them with?
[00:28:03] spk_0: The thumbnail is the most important thing. Honest.
[00:28:07] spk_1: No. Sucks. I have terrible thumbnails. I don't even think I have thumbnails. I just have this screen shot.
[00:28:13] spk_0: Yeah, that is the first impression. Thumbnail is the make or break. You know, um yeah, leaves Canada, actually, our toenails. And, um, what we really do is YouTube is your best friend in learning. You know, we just follow a lot of youtubers that we would actually like that how they do their videos, even if they're not travel. YouTubers and, uh, we, in a way mimic certain things, but with our style, you know, because it's like it's like being in class when you're a youtuber going to classes, logging on YouTube and watching videos of people trying to learn from, you know?
[00:28:55] spk_1: Yeah. And then when you're watching any video, I'm sure you're watching how the intro is. What's the volume like, What's the background music? How they fading in and out. They come from the left. Did it come from the right? What fonts are they using for? For any of the words. So you're probably dissecting every video,
[00:29:13] spk_0: everything because we're nuclear. Honestly, I never. The first time I ever made a video was like our fourth episode. She's made videos before, but not like professionally, you know? So we're completely new tube YouTube making videos, trying to figure out the S E O s for, like, absolute beginners, you know? So our best class is YouTube itself. Yeah. Yeah. And what you wanna do? What skill share is? Oh, my gosh. Wonderful. And when it comes to learning anything, not even just, you know, YouTube, anything you want to learn skills share is that's a great place to go. You can specifically right in what you're looking for and 20 classes.
[00:30:03] spk_1: Excellent. You know, if that's a dot com dot u dot io
[00:30:07] spk_0: sugar dot com, is it? You go there and you can get literally anything you need. I've learned so much on the editing side using skill share that it's just it's irreplaceable stuff that I learned there.
[00:30:23] spk_1: Now I got some safety people on, and there you are, truly starting their videos, and I'm seeing a little mix of everything where they would have their thumbnail pictures of it like a job site. I've seen thumbnails where it's like scantily clad people in safety, you know, and thumbnails where it's like one of these things where you're you're you have a face that's, like, really crazy looking or some outrageous, uh, smirk. And then some real big words that says, Don't get caught up with this or something similar. Is that all the above? Are you guys doing a little bit of everything?
[00:30:59] spk_0: Um, we we we do a little about everything. We've switched it up quite a few times, actually. If you go to our YouTube channel and look at their thumbnails, they're all consistent with each other. But we've changed the theme of them so many times, and I still don't think that we found the perfect perfect click through rate. But I mean naturally on YouTube to put the rate on thumbnails are like 5% 15%. So it's naturally low, so it might throw you off and you're thinking I'm doing a bad job. But that's just how YouTube is because there's just so much content on it. So it's always good to keep switching it up and see what really works the best. The best thing about YouTube back the back end of YouTube is its analytics. It is extremely descriptive and breaks down every single thing. Once you have a YouTube channel and you put the analytics and you can see what videos are performing well, where they're performing well in the video. When you started going down, it's very you know it's in. It's extremely detailed, so and you never want to Really, Um, when you upload a video, you don't you want to give it a week or two weeks before you actually look at the analytics to see, you know, because you never know it could be off because your subscribers are watching Quake so that might make it go higher would always remember that 80% of any viewers on any video are not subscribed. So you gotta wait till your subscribers get through. And then it's just regular people on YouTube actually is for Murray,
[00:32:39] spk_1: so you really don't need to look at it for, like the first two weeks, and that
[00:32:45] spk_0: would that would be the best practice, the first week or two. Just put it up and just let it ride and just and just see, but sometimes we'll uploaded videos that does horrible in the first three days. And then day four or five, it just blows
[00:32:58] spk_1: out.
[00:33:00] spk_0: You really never know. You really never know. That's why I always say the most important is just so be it on your context, let's focus on your contract
[00:33:09] spk_1: for YouTube in particular. Especially for those people who, uh, for you guys, just with travel blog. You know, you're taking probably as many videos and pictures that you can. When do you actually get to? We're relaxing. Now. We're actually here. We want to be part of this, and we want to experience this. Put the camera down. Josh Comey, Not other picture out of you. Uh
[00:33:35] spk_0: uh. You lined Went to film and not the film, so I was kind of annoyed. Can you put your? But now we kind of have an idea when the film and how we want to film. We were fun beforehand to get out. So And also, we also have a fun how to how to do the opening up this episode. How to end episode. We go. Yeah, exactly what she said. We used to just go out and record which is very hard all around on the actual like what you said because you're consumed with just trying to capture everything. So in the moment you're not in the moment, but also in the editing side, it's horrific, but you have no storyline. So you're trying to create a storyline at in the editing process, which is just It's horrible, you know? So it's all around then. So once we actually, we've got a PdF file scheduled video schedule when you're filming, you know. So So we we were actually trying to get it to the point where when we go to a country, we know the first, let's say five episodes and then the first week and a half were there we still everything. And then in the last few weeks, we're just editing and just relax. So scheduling is really important. Otherwise it will in fact consume your life because it's a lot of work. It's a lot of work, you know?
[00:35:08] spk_1: Yeah, um, for my podcast, I do. I My editing skill is to the point where I could watch the way file of us talking, and I know right where the breaths are. I know exactly what the breath looks like in a way file, and then I'll take that out and put a little blank in there or something. So I'm pretty breath. You'll hear me breathe throughout any of my podcasts, and sometimes I I just take a time, get rid of all the breaths. And sometimes, you know, I just I don't feel like this episode. But truly I could zoom and just let it go like where you can't even hear the background noise. And all I'm doing is just watching the way file and all right, here. This one doesn't look right. Edit. Take it out. Are you guys doing the whole thing? You're You're able to see that stuff now?
[00:35:59] spk_0: Um, we are, but it's it's hard and different because we're always in noisy areas when we're editing always. You know, it was actually a real problem before we got to like, because aren't even Our footsteps were loud and, you know, being a travel youtuber, you're always on the move. So we always had to find these pockets of when it was going to be quiet enough to film. And, you know, we always get comments like people like Oh, I can't hear you like for these parts of yeah, So it's we really got she She's the one who does all the master in that band. So she's gotten really good at with the leveling and blending and be, Yeah, that's her thing I do the beginning of I do the first part of, like, making the storyline cutting out in the music and stuff, and she comes up and does to clean up at the end. And then we both sit down and just do the last final walkthrough. So we both have a very begin and everything.
[00:36:59] spk_1: So every episode might be because you guys are usually in the 15 20 minute episode range. I'm imagining that each one of those maybe about a three hour editing for 1 20 minutes.
[00:37:15] spk_0: Honestly, sometimes it's It's a few days, Honestly, actual working hours, maybe 3 to 4. Yeah, actually, working hours. Probably. It's probably like 5 to 7 out honestly, because we do a lot of people, you know, there's a there's a difference between travel YouTubers who are daily life father travels where they just press play, and they just do whatever they do. And that's how they say We have more show vibe to our our channel versus a daily life vibe. So it's a lot more work because we have to do the B rose and do the cuts cuts, and it's so it's it's a lot more work actually than just I actually told her the other day, I'm like, How can we simplify our channel a little bit more and not go over the top and just to, you know, hard to on the editing side, But at the same time, like you said, we don't we don't really want the daily vlog live. We want it to be travel YouTube home entertainment. We want to make create a proper show, maybe not as professional as what you see on TV. But you know, it's it's easy going and entertaining enough for you to watch it on YouTube. That's what we're in for. We have, I think, like 40 episodes already of Lanka alone, I'm sure, but I mean, just in general, like on our channel, we have, like, 40 episodes already and we still haven't figured out our pocket. We're getting there and we're doing really well, but it's not about perfecting it. It's about you Just start. You just have to start, you know, And it are naturally at a flow because, you know, sometimes you get nervous thinking of what people might say, what people you know might do because there's a lot of troll online. But for the most part, honestly, you get a lot of honest feedback. So it's You just have to start. You just have to start and put it out there and you learn from it and seeing yourself. You, you start to see, you know, things that you that you would like to improve. So it's like it's just it's just you just you gotta jump in. You jump in head first.
[00:39:43] spk_1: All right, you guys, answer your question for me, which would have been of truly in this kind of media. You do get trolls. How do you deal with those trolls? And I do have one. When, like me, you answered somebody one time on instagram that my whole family said Damn good. They love how you towards someone apart because
[00:40:07] spk_0: you
[00:40:08] spk_1: must remember it, right? The non Japanese want Go ahead, tell us about that one. That was awesome of a great response.
[00:40:16] spk_0: Yeah. So the guy wrote her, uh, well, wrote us on our channel saying that she's not Japanese and she's, like, fake, like Ty or or Vietnam acting like a Japanese, Just some. And he was like, 100% gonna hold like she's big even wrote in a few episodes saying that he can't believe that she's playing this role and it crazy the stuff that people, right, you know, And she really came back, and you see, a lot of people, they don't engage. But since we're a newer channel, we engage where people can, like, reply to every comment that we get to be honest and end. It all helps the algorithm. You know, all the replies. The engagement helps the algorithm, so we don't necessarily delete bad comments. They're actually having something that we have to leave because it's too district. But for the part we leave it. We leave it up. You know, trolls are you can't avoid them in this thing. You just can't. You can't. You just have to. You just have to. If you're the type of person where the people's words affect you like that, you have to put it in your head that this is just some unknown person in there, like Mother's Basement. You know, you're like, just alter, alter your perception of who this person is, like this picture, some fat dude and his mom's basement like this, rolling everybody because it's unavoidable
[00:41:51] spk_1: on the shirt.
[00:41:52] spk_0: I didn't reply him that I have to say what I have to say, but like even our other audience, our followers not to defend me or anything, but it's just their perspective. Hey, what are you doing? Yeah,
[00:42:12] spk_1: that's the whole thing. The first time we saw that and Marianne showed it to me well, Sierra showed it to her, and it's usually to me. I'm truly it went through the whole family and we're like, We love this girl. She's awesome. We just love the way that you handled it with class and, you know, truly, if you've set your point across and you handle it with class and that that was a nice little balancing act you did over there. So I figured some of the listeners might really get get a kick out of that because truly you will get trolls and you two are good looking people, too. So I'm sure that they're still going to control you about the way you look at your outfit or or something ridiculous. You know, just people have nothing else to do.
[00:42:57] spk_0: It's so unavoidable. I mean, you've been buying a video of kittens running and around in the backyard playing with a fully on your own. And I have, like, 400 just like some people talking crap like it does not matter. We realized that a long time ago. Plus, we both really don't give it out. But people think, you know, it's our life, and you just got to live it the way you want to live it. And you've got to You got to just acknowledge that a lot of times people won't be in your Saturday online. It's online. Who cares about these unknowns? You know, who cares
[00:43:39] spk_1: when you guys wanna, uh, like, if it ever happens? Like where you get discouraged and you're like, uh, I just cannot do it this week or whatever. What do you What do you tell each other? What? How do you get out of those slumps?
[00:43:54] spk_0: Luckily, we have luckily we have each other you know, So we kind of stay on top of each other, so we really haven't had I think maybe, and I'm talking about we've had We've dropped the episode every week for, like, 10 months now, you know, And there's probably been only two weeks that we were late in our weekly daily dropped at not daily. But, you know, the day that we pick on Thursday So, uh, we we do pretty good staying on on top of each other. And and it's all about getting the content in a good time. Give yourself pocket. You know, try to stay two weeks ahead, three weeks ahead. So when you do have lady gave, you mean you're gonna have days that you're not really going to feel it that much? You can be lazy because you gave yourself pocket, but just always remember, you have a deadline to meet your damn deadline. No matter if If it you know, if it messes with your content, your quality of the content, or whatever, just meet your deadline. And this is what we like to do. Like we love to travel. We love to experience different cultures and, you know, get around and this is Mm. This is a fun job. We consider this as business, but this is a really fun thing to do, even the editing, not just exploring and filming. But this is what we love to do. So we don't get discouraged. No. Yeah, exactly. Like we're documenting our own life, Which would be really interesting to see you later on in life. But we do view it as a business. We don't just sit there and say, Oh, this is the YouTube channel across the video. Look how we're living. We we view it as a business because in today's world, especially the New World, we live in a post pandemic digital. Anything digital is just going to expand dramatically. That's why you said earlier, So many people are flocking into because they're acknowledging that we're in a new world. And information is really coming a lot from YouTube nowadays. Yeah, people are getting ahead of the curve. It's not too late to get on YouTube and do your thing, no matter whatever the hell it is, you know, because if you think about it, YouTube is still less than 20 years old. It's not an old black at all. So this is a perfect time. Good pocket. Everyone's home. You know? It's still early on. Do it. No, no.
[00:46:42] spk_1: Excellent. Excellent. Any other tips that you guys have? Especially since mostly my audience is going to be those that are around my age. You know, this year I'm turning 50. Can you believe that your uncle's turning 50? Josh, you're
[00:47:00] spk_0: still a young man,
[00:47:02] spk_1: right? Uh, but they're probably in my generation. The genetics is or maybe even the baby boomer generation. Uh, that have they thought, Man, I love this medium. I'm going to do this thing and they've been listening to you guys and hearing your excitement and, uh, and getting some tips And even what? What to just wear and how to shoot? Uh, so anything else you want to throw on And, uh, you wanna, you know, pass on like the audience
[00:47:27] spk_0: share? What you love to do? Yeah, and our into our channel is to inspire people as well. We love what we're doing, but at the same time, we love for our audience to see how easy it is to travel around the world. And we can these fire out of people to just no, not just to watch out YouTube at home. And that's probably where you were born and raised in the same place that you've never had a chance to get out or have a passport. But for us, it's really to show people how easy it is to live around the world and get out of where you are or you feel maybe you feel comfortable. Why you are. But actually not if you like, really look into yourself. That's also the wellness. That's where I love to, you know, share people experience and inspire others. Yeah, excellent. And I mean, I think, um, like you said, a lot of, um, your listeners are in the forties and up age group, and I can understand how going so digital could be seem overwhelming because people would think I'm order. That's a young man date, but it's not. It's It's just so many platforms and apps and stuff out there that simplify this entire process to become a youtuber, and it just, you know, and I always remember that YouTube is your best friend. If you want to become a youtuber, not on the money side but actually on the learning curve. Son, you can find any video with people exactly in your age group that will show you from step one to being monetized and making profit, you know, and it's like a business. It's like starting a business without all the overhead of having to buy a space and do all this. You know, rent and all this stuff. It's it's if you stick with it and you just stay consistent and you use YouTube as you're learning, curve. And you use platforms like skill share dot com, Campbell or pillow. But when you're using and even on those platforms, just YouTube video, how to use those? You know, like I said YouTube, it's literally your best friend when you want to learn. So it's not a young man or young, okay, it's anybody's ballgame, and if you have the drive to be consistent with your content, it's going to happen. You're going to be in a point where you're going to make money. It might not be extravagant money or might you never know. But I guarantee you, if you make that leap and make that jump, and you just focus on improving equality and content. It'll happen for you? Absolutely.
[00:50:29] spk_1: Thank you, guys. It's been really awesome having you guys on the show and teaching us a little bit about the behind the scenes with YouTube. So thanks.
[00:50:37] spk_0: We're glad to be a part of. This is exactly why we don't hang out with punk and make sure subscribers like and subscribe to promise effect on YouTube.
[00:50:49] spk_1: Yeah, that's the next thing I was going to say is, how do they reach it? So private effect on YouTube And that's P r I M u S e f f e c t primacy effect on YouTube. And then, uh, same primacy effect on instagram as well, right?
[00:51:07] spk_0: Yep. And on Facebook as well.
[00:51:10] spk_1: Okay. All right, so there you go. You got it. Those are the two wonderful people from the primacy effect right there. You
[00:51:20] spk_0: guys having a
[00:51:22] spk_1: pleasure? Yeah, I'll come back. I hope you guys enjoyed that episode that we had with Josh and Takumi. Um, I really, really have fun talking to them. It was great catching up with my nephew. It's been a while since we've been able to catch up, especially in Sherlock A. But now he's in Albania with the rest of my family. So what we're gonna do is probably keep in touch with them a little bit more that they have better Internet services. I really wanted to just really think about is some of the things that they have mentioned with the video and audio and all that stuff. It's really good to fine tune even your very raw video footage so that all the people can, uh, they won't get turned off by the sound or the view of your actual channel to keep you guys going. So it's really good. I've got the full episode here, the video broadcast on safety consultant dot TV, so you can sign up for a safety consultant dot TV if you want to see the video version of this podcast, and it's actually, uh, the raw footage, so it's on the cut. You're just gonna We just have had it, so we'll let you guys see, see the raw footage as well. But either way, you have to get a safety consultant, dot TV and just for my listeners and students of mine. Actually, we're going to have a code in there that says consultant. C o N s u l p A n t consultant So you the code consultant in a set of three days free trial, you're going to get 30 days. So this is only for my podcast listeners and students. I tell my students about this, too, so that they could, uh, have a chance to go on a little bit more with training. So, safety consultant, that TV sign up for today. You can hear the rest of this interview with Josh and Takumi. So with that, I want to thank everybody for listening. I will be back with you next Monday. As you can tell by the background noise, I am out on location. I'll be back in the studio next week. So have a great rest of your day and go get this episode has been powered by Safety FM. Mhm.