In the 50th episode of IoT Podcast: Over the Air, Ryan Prosser, CEO of Very, is joined by Morgan Teachworth, Vice President of Engineering at Cisco. They discuss how a startup can establish itself in the face of competition from bigger companies and how Meraki moved to the cloud management sector and scaled to success. 

Morgan tells us the story of Meraki's success, including the core values that made it possible, the creation of hardware products, and their acceptance rate. He also discusses the evolution of technology and how it can be used to drive hardware innovation.  

Morgan Teachworth is an experienced engineer and hardware program manager responsible for the engineering and supply chain teams that created the Meraki product portfolio, including the MR, MS, MV, MX, and MT lines. Before his present position, Morgan was Senior Director, Product Engineering and Hardware Operations, Global Sourcing, and Supply Chain at Cisco and then, Director, Hardware Engineering.   

Morgan is responsible for customized development and training across the product team, achieving a 90% customer retention rate. He is working toward discovering ideas that can be implemented to innovate hardware and improve existing technology. 

They cover:

👉 [02:46] Background of Cisco Meraki 

👉 [06:23] How Meraki challenged Cisco in the industry 

👉 [08:53] How small startups can be successful 

👉 [12:28] The migration of the industry from a website culture to an app culture and beyond

👉 [15:00] How small companies can survive against established companies  

👉 [16:03] The Meraki phone innovation and its adaptation of cloud management  

👉 [25:54] Designing products with difficult technologies

👉 [28:00] Finding a target market for your products

👉 [31:20] How to retain customers by providing product satisfaction

👉 [34:18] What can be improved on to provide a better product for the customers  

 

If you’re interested in discovering ways to compete with established companies as a small business, tune into the 50th episode of IoT Podcast: Over the Air.

Subscribe here:

👉 YouTube: https://bit.ly/3tYPLQI 

👉 Apple: https://apple.co/3tZpQZ3 

👉 Spotify: https://spoti.fi/3KTQ7Pr 

👉 RSS: https://bit.ly/3E1YJ4j

And connect with Morgan here: 

👉LinkedIn: https://www.linkedin.com/in/mteachw 

👉Website: https://meraki.cisco.com

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