Meet the Marketplace: Fruugo - with Fruugo CEO Tony Preedy
March 1, 2023
At eCommeleon, we often recommend to our clients that they can use marketplaces as a toe-in-the-water approach when evaluating new markets; marketplaces are a great tool for enabling international expansion.
Fruugo is an international first marketplace which enables true cross-border expansion by showcasing your products in 40+ countries. With a heavy focus on SEM, Fruugo ensures that buyers around the world can find your products; you just have to be able to get the item there.
Tony Preedy is CEO of Fruugo, and former Director of Marketing and International Development at Lakeland.
At eCommeleon, we often recommend to our clients that they can use marketplaces as a toe-in-the-water approach when evaluating new markets; marketplaces are a great tool for enabling international expansion.
Fruugo is an international first marketplace which enables true cross-border expansion by showcasing your products in 40+ countries. With a heavy focus on SEM, Fruugo ensures that buyers around the world can find your products; you just have to be able to get the item there.
Tony Preedy is CEO of Fruugo, and former Director of Marketing and International Development at Lakeland.
If you'd like to start selling on Fruugo, get in touch with eCommeleon today to find out how we can help you get started!
In this episode, expect to learn:
Fruugo is an international first marketplace which enables true cross-border expansion by showcasing your products in 40+ countries. With a heavy focus on SEM, Fruugo ensures that buyers around the world can find your products; you just have to be able to get the item there.
Tony Preedy is CEO of Fruugo, and former Director of Marketing and International Development at Lakeland.
If you'd like to start selling on Fruugo, get in touch with eCommeleon today to find out how we can help you get started!
In this episode, expect to learn:
- How Fruugo works & why you should be selling there
- What Fruugo does differently to help brands succeed
- What Tony, as a former Director of Marketing thinks about marketplaces
- How Fruugo 10x'd its business in recent years
- Why you shouldn't send product data which was built for your website to marketplaces
And much more...
For an eCommerce business looking to succeed on Amazon, there are almost unlimited resources to help you.
But what about marketplaces beyond Amazon?
In this podcast, we talk to successful marketplace sellers, industry experts, marketplace insiders and more, to help you build a healthy, scalable & diversified marketplace business.
Expect to learn:
But what about marketplaces beyond Amazon?
In this podcast, we talk to successful marketplace sellers, industry experts, marketplace insiders and more, to help you build a healthy, scalable & diversified marketplace business.
Expect to learn:
- Which marketplaces exist beyond Amazon, around the world
- Which marketplaces are worthwhile for your category
- How you can expand to new marketplaces beyond Amazon
- How to turn your Amazon business into a marketplace business
Marketplace Jungle is brought to you by eCommeleon, your PIM for marketplaces.
Your host is Jesse Wragg, Co-Founder & Managing Director at eCommeleon.