Episode 014: Build Your Value Ladder
November 20, 2020
In this episode we discuss the importance of warming up your cold leads with a value ladder that will help step people up to your ultimate offer.
In this Episode:
- Why you can't offer your main service outright
- The importance of building a value ladder for your business
- 2 examples of value ladders
- Getting started on a value ladder for your offering
Resources:
Show Notes:
Show notes for this episode can be found at mastersalesfunnels.com/014