In the first ever episode, I explore the single best way to accelerate your eCommerce business: branding. Unfortunately, branding is an underused strategy in eCommerce because it’s misunderstood. Branding isn’t an expensive logo or marketing campaign. It’s a holistic strategy that guides everything you do, and gives you a shortcut to the optimal decisions for your business. Without a clear understanding of branding, most eCommerce entrepreneurs are inadvertently sabotaging their potential. So, we’re devoting our first-ever episode to helping you get out of your own way by clearing up the 9 most prevalent myths about branding in the eCommerce world. You’ll learn why branding matter more than ever online, the critical difference between branding and advertising, and why having an awesome product isn’t enough.