You may not know that back in the 2000’s, Apple and Facebook a good, mutually beneficial relationship. But since Tim Cook took over for Steve Jobs in 2011, a cold war between the brands broke out. With the launch of the iOS 14.5 update, however, Apple is taking direct aim at Facebook, and the war has turned hot. But this is more than two brands competing with each other: Apple and Facebook aren’t even direct competitors. Rather, the conflict between Apple and Facebook is clash of identities. It’s a brand war in the purest sense. What can you learn from this clash of titans? Tune in to find out.