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How to use LinkedIn as Account Based Marketing tool? Guest: Andrei Zinkevich
July 27, 2021
Andrei Zinkevich. Author, Co-founder and senior B2B Marketing consultant at fullfunnel.io shared some brilliant insights on sales, Marketing and LinkedIn. On this episode, Andrei shared some brilliant insights on: 1. Account-based marketing and its key elements 2. LinkedIn as ABM tool 3. Obsession with product and scalability (not always in the right way)
Andrei Zinkevich. Author, Co-founder and senior B2B Marketing consultant at fullfunnel.io shared some brilliant insights on sales, Marketing and LinkedIn.

LinkedIn:

Account-based marketing

Two obsessions:
  1. Obsession with product: ‘’Our product is the best, so all we need is to open our shop and wait for tons of customers” — wrong. You need to prove the value of your product to the market. 
  2. Obsession with scalability: ‘’Let's invest all in automatization and spray our message to millions of people” — that won’t do. Automation and AI will not replace trusted salesperson. Social proof is still the king.

Andrei's LinkedIn profile https://www.linkedin.com/in/azinkevich/
FullFunnel website: https://fullfunnel.io/