Product Thinking
Episode 132: Simplicity by Design for Product Development with Jason Fried, Co-founder and CEO of 37signals
August 16, 2023
In this episode of Product Thinking, Jason Fried, Co-founder and CEO of 37signals, joins Melissa Perri to explore the importance of simplicity in product design, saying no to customer requests, designing for profitability, and running a successful business while maintaining work-life balance.
In this episode of Product Thinking, Jason Fried, Co-founder and CEO of 37signals, joins Melissa Perri to explore the importance of simplicity in product design, saying no to customer requests, designing for profitability, and running a successful business while maintaining work-life balance.

37signals is a well-known software development firm acclaimed for its creation of Basecamp, a complete product management platform boasting over 20 million users since its debut, and HEY, an innovative email optimization tool. Jason is a distinguished member of the Edmund Hillary Fellowship that has also lent his expertise as a columnist for Inc. Magazine. 

In the literary world, he co-authored "Rework," a guide illustrating a more efficient approach to business success. His bibliography further includes titles like "Remote: Office Not Required" and "Getting Real: The Smarter, Faster, Easier Way to Build a Successful Web Application."

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