Pharma Launch Secrets
Reuters Panel on Customer Engagement: How to Use Content to Drive HCP Trust
July 20, 2022
Apps and emails have been shown to be just as effective as social media outlets in distributing content. Data can be collected, challenged, and evaluated without depending on a third party since the marketer's function is getting more specialized, and data is being kept in-house. Content creation will migrate away from large-scale content factories to dynamic content optimization, on-demand content, and social networking based on-demand content.
Apps and emails have been shown to be just as effective as social media outlets in distributing content. Data can be collected, challenged, and evaluated without depending on a third party since the marketer's function is getting more specialized, and data is being kept in-house.

Content creation will migrate away from large-scale content factories to dynamic content optimization, on-demand content, and social networking based on-demand content.

In addition, keeping the larger context in mind while crafting your material is important. This implies that to generate interest, your article must be current and quick to load.

In this episode of Pharma Launch Secrets, Bozidar is joined by four panelists; Haider Alleg, Global Head of Digital Ferring; Julia Richards, Global Head Creative & Digital, Insights & Commercial Solutions CONEXTS, Novartis; Karen Pinachyan, Head of Medical Affairs Europe CSL Behring, and Christina Kotsi, Digital Lead, Global Medical Affairs Bayer. 

They cover:












If you want to learn more about the impact of content on behavioral and attitudinal change, tune in to this episode of Pharma Launch Secrets, a Podcast by Evermed.

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About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by Bozidar Jovanovic, where we host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.


Previous guests include: Trevor Landry of Syneos Health, Indraneel Mukherjee of ZS Associates, Meg Heim of Heim Global Consulting, Scott Snyder of EVERSANA, Andrew Willmer of Symbiotix, Bharti Rai of CVS, Brendan Gallagher of Publicis Health and Matthew Goodman of LUCENT Biopharma.

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