Elin Lindqvist and Marko Oivo opened their gym in July 2016. They opened as CrossFit North AX and worked with the CrossFit and group fitness model for 3-5 years before they transitioned over to an OPEX gym. As a CrossFit gym they had around 100 group class members and as of this moment, they are at 35 individual design clients. In this episode, they talked about how they provide their clients with guidance, tools and over time knowledge to be autonomous in their health and fitness, how important is building relationships with each of their clients, how pandemic affects the business, what is individual fitness and how it differs to other model and their concept of 100% Individualized coaching - individualize the prescription (exercise, nutrition and recovery) to take them from where they are currently and also towards where they want to be.