On the road from Marshall, Texas to MSY airport in New Orleans, Josh LaJaunie and I (shown, left, after surviving the Crescent City Classic 10k and attaining new personal records) tried out a concept that we've been playing with for about a year. Josh came up with it originally (not that no one's ever thought it before, but he was the first person who articulated it in a way that empowered me to make good decisions based on it). And the more I applied it, the more it started looking like the Unified Field Theory of How to Be an Authentic Human. The concept is Naturally Attainable Quantities.