S4E19: Taking a bold stance with your business, with Lori Jones (CEO of Avocet Communications)
January 11, 2022
"Creating and changing perception are equally difficult"
Lori Jones (CEO of Avocet Communications) speaks to Xquadrant's Founder, Richard Medcalf. We're continuing our season on "CEO Success Formulae", where highly impactful CEOs share what’s driven their success to date - and explore what it will take to reach the next level.
In this conversation, you’ll learn:
- Why marketing is often the 'forgotten lever' on the CEO dashboard
- Why most companies are bland, and the importance of taking a bold stance
- The conversations leadership teams need to have before the business can really get noticed
Resources/sources mentioned:
- Email Lori at lori@avocetcommunications.com
- Lori Jones Twitter account (https://twitter.com/LoriJones)
- PQ app (Positive Intelligence) (https://support.positiveintelligence.com/article/13-download-the-positive-intelligence-app)
- Good to Great, by Jim Collins (https://www.jimcollins.com/article_topics/articles/good-to-great.html)
- The Impact Multiplier CEO Podcast home page (https://xquadrant.com/podcast/)
- Remember to download your copy of The CXO's Checklist for Challenging Times ! (https://xquadrant.com/go/challenging-times-checklist/)
For full show notes, head to https://xquadrant.com/lori-jones