Intellectual property (IP) is a business owner’s most valuable asset. It highlights what sets them apart and gives them an edge in their industry. But, knowing how to make the most of this valuable resource and customize it to meet their clients' needs is a skill that only a small number of people understand. In this episode of Influence by Design, we discuss the topic of selling and licensing your content with Mitch Axelrod. He is an expert IP strategist, has been in the entrepreneurship game for 45 years, and has helped companies and entrepreneurs generate $2.5 billion of additional income. Early in his career, Mitch discovered to look beyond the traditional way of offering complete courses and programs and saw an opportunity with selling only the components his clients wanted. This concept is based on asking prospects one very specific question, “What do you want to do with it?” Join us to discover how you can further leverage the power of your IP. For full show notes and links - https://samanthariley.global/podcast/528