A 5-Step Framework For Efficient Coaching with Consultant Justin Jay Johnson
The Revenue Insights Podcast
A 5-Step Framework For Efficient Coaching with Consultant Justin Jay Johnson
November 9, 2023
This week on the Revenue Insights Podcast, we are joined by Justin Jay Johnson, CEO and Founder of Justin Jay Johnson Consulting and GTM Advisor at FitGrid.
In this episode, Lee and Justin discuss the current disengagement among sales reps and how this can be addressed. Justin shares his five-step framework for coaching: Tell, Show, Observe, Coach, Repeat, offering both reps and companies advice for encouraging constant improvement and progression to help with quota attainment.

Justin has always faced adversity, all of which has helped to shape his approach to leadership. His expertise lies in bild high performance revenue organizations, aligning go-to-market teams, creating a culture that cares deeply about one another while still achieving goals, and setting people up for success, unleashing their inner “BEAUTIFUL SAVAGE”. In his consulting work, he helps companies, such as Salesforce and Zendesh, to improve their net revenue retention, deal win rate, qualified pipeline generated, and many more metrics.


The Revenue Insights Podcast is hand crafted by our friends over at: fame.so

Previous guests include: Namrata Ram of Slack, Jaclyn Balben if Bamboo Health, Mark Truman of EdgePetrol, Evan Liang of LeanData, Nicholas Ellis of InVision

Check out our 3 most downloaded episodes:

Unifying your Go-to-Market Tech Stack with Namrata Ram, VP of Sales Strategy and Operations at Slack
The Secret To Aligning Your GTM Function with Mark Truman, Chief Revenue Officer at EdgePetrol
What You Need to Become a Successful Operations Leader with Jaclyn Balben, VP of Operations at Bamboo Health