Email Personalization in the AI Era: Nicholas Greatrex on Delivering Top-Notch Email Experiences Across Multiple Brands
May 10, 2024
In this action-packed episode, Nicholas breaks down real-life examples that helped him and his team build an email program responsible for one out of every three of his business's transactions with Guy Hanson and guest cohost Laura Christensen.
In a world of crowded inboxes and the never-ending battle for audience attention, email marketers need to find new ways to engage with their audiences effectively.
Enter Nicholas Greatrex, Chief Marketing Officer for TFG Brands in London!
He’s focused on one thing in his email marketing: delivering winning customer experiences that encourage lifetime loyalty across the portfolio of brands he represents.
In this action-packed episode, Nicholas breaks down real-life examples that helped him and his team build an email program responsible for one out of every three of his business transactions with Guy Hanson and guest cohost Laura Christensen.
If you enjoyed this episode then please either:
- Subscribe, rate, and review on Apple Podcasts
- Follow ‘Email After Hours’ on Spotify
- Hit like and subscribe on YouTube