Episode 317: Align Your GTM Teams for Measurable Results with Kimberly Kaminski
May 21, 2024
Customer success and product marketing can be the driving force behind any go-to-market strategy.
However, the entire organization must work together to achieve success and deliver measurable results.
With that in mind, we wanted to know:
How can you successfully align product, marketing, sales, and customer success for a winning go-to-market strategy?
To help us with this today, we have Kimberly Kaminski, CMO at Lakeside Software. Kimberly is a visionary and pragmatic tech marketing and operations leader known for driving successful, measurable programs that grow customers and revenue. Additionally, she is an Executive Member of Pavilion.
Customer success and product marketing can be the driving force behind any go-to-market strategy.
However, the entire organization must work together to achieve success and deliver measurable results.
With that in mind, we wanted to know:
How can you successfully align product, marketing, sales, and customer success for a winning go-to-market strategy?
To help us with this today, we have Kimberly Kaminski, CMO at Lakeside Software. Kimberly is a visionary and pragmatic tech marketing and operations leader known for driving successful, measurable programs that grow customers and revenue. Additionally, she is an Executive Member of Pavilion.
Now that you know the importance of aligning product, marketing, sales, and customer success for a successful go-to-market strategy, discover the full list of episodes at The B2B Revenue Executive Experience. If you enjoy the show, instructions to rate and review it are found here.
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- Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
- Episode 301: From Tech Sales to Business Conversation with Eric Shaver
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