#458: Imagine you got on an elevator today, right now even, with someone who could benefit from your business. You have 60 seconds to convince them. What would you say? To put it bluntly, nailing your pitch is mission-critical. That's why we launched an elevator pitch contest as our Challenge of the Month on SPI Pro back in July. The prize was an appearance on the SPI podcast, which is why we have Maria Failla on the show today! Hopefully, today's episode clues you into the importance of nailing your pitch and inspires you to try this exercise for yourself. If you do, tag me on Twitter or Instagram @PatFlynn. Show notes and more at SmartPassiveIncome.com/session458