Sheldon interviews Joshua Veninga, the VP of Strategic Partnerships with Viewstub. Sheldon has been using the Viewstub platform for several years. Joshua reviews the benefits of viewstub, creativity of the software, and outstanding customer service. Virtual event, in-person events, and hybrid events are back in full force. Viewstub will get you looking like a giant organization even if you work alone. https://viewstub.com/signup/sheldonprimus
Keywords: [00:00:00] spk_0: Hi, I'd like to reintroduce you to the safety consultant blueprint course, that's the course that I've been teaching many consultants how to get the foundation for what they're doing, we talk about setting proposals and getting your first clients, go to safety consultant blueprint dot com.
[00:00:21] spk_1: This episode is powered by safety FM.
[00:00:33] spk_0: Welcome to the safety consultant podcast. I'm your host, Sheldon Primus, it's the podcast where I teach you the business of being a safety consultant and we talk about safety and health and also other stuff to help promote you, right. And we're doing a little bit of everything in this podcast and today we're actually going to be talking to the VP of Strategic Partnership, which is Joshua ***. I had a good time talking to him and the reason why I was thinking to do this is honestly I use view stuff quite a bit one of the earlier adopters to the program, I'm really glad that I did. And um yeah, I tell you as consultants, we have to keep promoting ourselves, keep promoting our business and most of us are solo preneurs were either us or a partner, that's our business, so we have to compete with people who have big agencies and we also have to make a name for ourselves if you will. So I've been doing events to help with those things first, it is another source of revenue by doing events and the reason why I started myself was because there were so many people who wanted me to do webinars for them and I mean it was like constant webinars for everyone And I was like, at one point, I was thinking, okay Sheldon, you've got to do some of this stuff for yourself. And that's when I started thinking about event coordinating. And then when view stuff came around, I was like, oh, hold on. I got all kinds of tools now and uh, their support was outrageous. I honestly had just the help for everything that I needed and it was just truly wonderful. And I just came up with, hey, let's go ahead and share this, share my, my little secret for event coordinating with you guys. So, uh, to follow up with this episode, I'm going to place the version of this episode on Sheldon Primus dot com forward slash few stub. Then also I'm going to have just a nice link to get to you stub. So you guys could, could see what I have been experiencing it to sign up link for part of their affiliate program. So it's not gonna cost you anything at all. It's one of the benefits. And we actually talked about it in the interview, the affiliate program and just want to make sure that you guys knew that up front. But the program and this actual episode was not sponsored by the stuff, it was just uh, a user that happens to have a podcast that loves the service and that is what I'm doing here. So sit back, relax. We're gonna enjoy talking to Joshua, you spoke to me about virtual events, some trending hybrid performances, how they onboard people talked about fancy fails and actually put it in the statement simple scales, fancy fails, which I love. It was awesome. So we really talked about everything, even pricing for those of you that want to stick around just for rules of pricing. He gave a nice little short sweet pricing strategy. So I will not be coming back at the end. I am going to go ahead and do my normal sign off right now because I actually have a class that I need to do this morning. So I'm doing this thing like just before I kept my class going. So that's my disclosure. So I'm getting this in because I promised you guys a podcast this week. It may not always be monday, but I'm getting one in this week. Uh, and I'm still active working. So I love doing that stuff. I always like my students. So I always schedule them in every month. I'm gonna touch base with students. So I schedule them in. All right, gang. So have yourself a wonderful rest of the week. Listen to Joshua and go check out the view stuff. Sheldon promise dot com forward slash view stub and see a little bit more about them. You can have an opportunity to listen to this podcast one more time. I'm
[00:05:13] spk_2: Joshua mingle with view sub. I am currently the vice president of strategic partnerships. Um, I have transitioned over from Director of business development many times. I was helping onboard a lot of people through this pandemic whether they were going through a transition from having in person events to now transitioning to virtual or if they just wanted to start having virtual events to get things off the ground with whatever they were doing. Um currently views of right now is a hybrid platform. We also offer some promotion material, but really we focus on just helping organizers have successful events as well as as well as um having as much support as we possibly can right, we want to not only provide a platform and a software but educate them in the best way that you know, we know how
[00:06:02] spk_0: oh excellent. And when I got started with you guys and I made all kinds of mistakes, I mean truly I tried to set up two different things, meaning I had one, I had your system and I tried to use another system because I thought that would be better to have one for the phone version and then one for watching on a computer and I messed it all up. I mean I was terrible but your support system was so good. I mean you guys like walked me through everything and I you know after I got the nerve to ask you, walk me through what we
[00:06:39] spk_2: tried to do, we really tried to just um answer any questions that we could possibly have but be an extension of your team overall and I really think that's what separates you from a lot of the platforms right now is um a lot of their software is just provide the software, right? And they're like, hey, alright, here you go, here's some instructions, figure it out where we try to be an extension of your team if you have any questions, if there's something that you're trying to do, um we want to have that conversation with you because we might know a way to do it, that is a little bit more strategic um and actually might work out a little bit better or be easier on you and if it's something that we can knock out because we've done it 100 times, you know, there's a lot of times that we'll just do it, but we also want to educate you, you know, you can um give somebody a fish, but if you teach them how to fish, you know though they can feed themselves for a lifetime. So that's kind of the mentality that we want to do and that's that's kind of like what you do right? As as an instructor um and kind of with your courses that you have, it follows that same premise. Yeah.
[00:07:40] spk_0: And for those that are listening that are going to try to do their own event uh is there like a like currently a trend that you think is something they should explore, that that in events there, you know, you're starting to see, because you guys have so many people on your platform, you get a sample size that no one else could get. So what, what are you seeing as far as transfer successful events,
[00:08:08] spk_2: so I would say, and then that, that's a key, that's a key factor right there, right, successful events because there's a lot of people just having events, but where I see the most success is don't try to come out of the pandemic and just have this major event, right? Like this is the one that everybody's been waiting for, just have an event, you know, have it be as simple as possible. Um one thing that I love is simple scales, fancy fails, so keep it simple, people want things that just were work rather than having all these bells and whistles. So, a great example is if you have an event and you're doing a training court um and you're like, I have to have lunch is you don't have to have lunches or you don't have to have all these features. Now, if you can, and you get a sponsor and they want to sponsor lunches and again, this is just a hypothetical example, but it would be better to have your event and keep it simple for people rather than trying to have this super elaborate event um and then you noticed that half the people show up, so now you don't have, you have all these lunches that you pre paid for, so now that you know you're in the negative when you would have been fine. Um and that's really something we actually just came back from Niva which is a small venue expo and they were all talking about that and that was some of the biggest things co it is still in existence, right, we have to be cognitively aware of that. So virtual is still going to, in my opinion, always be a factor as well as it's such a great external form of revenue for any event, whether it's in person or virtual, it could either live there as a virtual option for people that cannot attend. So you have less refunds. It can also be a library for any of the content that you are speaking about so that you can monetize it at a later point.
[00:09:56] spk_0: Yeah and uh you know first, I don't want to glaze over that, that uh that simple thing that you said there are so simple. What, hold on, that's a T shirt. Yeah
[00:10:07] spk_2: it is simple scales, fancy fails,
[00:10:10] spk_0: simple scales, fancy fails. Was that you or did you make that
[00:10:15] spk_2: I can't take credit for that unfortunately. So that's Alex for mosey is uh one of one of mentor of mine and he's a fantastic guy and he wrote the book $100 million offer and it is the bible of mike and it's amazing, Obviously not the bible,
[00:10:30] spk_0: but it's amazing. Yeah,
[00:10:35] spk_2: yeah, exactly. Right. Um and what I like is just the whole premise behind that and that mindset is we, we even did it overview stuff. We had every feature I imagine you saw it throughout our entire process. We had every feature that you could possibly imagine for any event. Right? I mean there was breakout rooms that were sub breakout rooms like we, we were trying to add so much value and that is important, right? Because the more value add to any client right there, they're not going to have to worry about the price. So if if somebody's ever asking about the price of something, you didn't add enough value in my personal opinion, right? Price is always a factor, but if you add so much value, they're not going to scoff at the price. So this is kind of a way to say, all right, I need to add a lot of value, but I also just need to keep it simple because if it's simple, it's it's easier to make multiple of those.
[00:11:33] spk_0: Oh man, that's awesome. That's another one right there. You just dropping bombs with those gems. Yeah
[00:11:39] spk_2: man, I'm trying,
[00:11:41] spk_0: I mean that is the truth because quite honestly me as a person who's not only running events whenever I see people with events and they always talk to me about or at least they mentioned that the price point, they're always trying to figure out what kind of price point to do, and most of the answer would be, you know, what are you given, what your value, what do you, what kind of resources or you're adding? And then what with those resources in turn give back to that person in some sort of monetary amount and then that should base your price. That's usually my, my thought process for that, Is that right? Is that the way I should be thinking?
[00:12:22] spk_2: Exactly,
[00:12:23] spk_0: yeah,
[00:12:25] spk_2: but it's you know, the return on the investment and it is just in that and that kind of also bleeds into what you're doing as well as, you know, your your followers and the people that are listening to this podcast, you know, any event that you're gonna have to think about, if you were an attendee at that event, what would be the base amount of something that you would want to get out of it? You know, if you're spending $1000 you know, I wanna lunch, like I'm spending a lot of money, this is a lot of my time, you know, think step into the their shoes and then just go, you know, 20 to 30% above that, Nothing super crazy because if you had go so so much value, way crazy amount of value that's come from somewhere, right, that's either coming out of your pocket or you're just overloading them with way too much and they're like, okay, this is amazing. But I don't even know what to do with all this. Right? So then now you're spreading everything too thin because if you only have 100% of time to allocate Towards all of these things, everything is getting about 10%. So it's having that balance that's extremely important. And that goes into what what you're doing and your listeners are doing as far as events. Um and and just in life, in my opinion, is is you want to again keep things as simple as possible, but just add that right amount of value to where when people are there and then when they leave they're like, man this, I would go to this again, even if it was the exact same amount of content that I'm receiving.
[00:13:52] spk_0: Cool. And for the structure of pricing, since we were there, um you guys in, in, in the way that you've you've made it not only can people have different prices for their events, but then they could do discount codes and promotions as well. It's really truly a click of a button that you could add those extra features. Have you seen success with those type of pricing models where you have a various range because you even have a model in there. Sorry, I had another thought you had a model in there where you could even be free, like a donation model in there too. Um what has is there a trend in that?
[00:14:29] spk_2: Absolutely, Absolutely. So, um the rule of thirds is always very good, very good, better best and let that decision fall on the attendee or the consumer, whoever is making that purchase because you don't know what their lifestyle well is they, you might say, well I just want to make it affordable and some people in the audience are like, I mean I can afford it, I'd rather get more value. So then you have a price point that is extremely valuable and is priced accordingly. And then you have some people that, you know, they're like, hey, you know, I just want the basic content, I want, I want to attend the event. I don't have a lot of funds to allocate to it, but I want to be there and then you give them an option, you know, and then something a little bit in between. Um that rule of thirds is always what I've seen to be the most successful because if you give people too many options, um again, they're just like, I don't even know what I want right? There is, let me think about it and that's what you do, don't want another model that you can also do to kind of piggyback off of that is and add add ons, which is something that we've incorporated where when they select a certain ticket, it will actually prompt them to add something else, right? So let's say that it is just the basic
[00:15:42] spk_0: model and
[00:15:44] spk_2: then you wanna add replay because that's not included. That could just be a prompt that prompts them. Um and because that is included in the V. I. P. Ticket, it's not going to prompt them, right? So you don't have this overlap of people like wait, I thought this was included. So the way the software is structured is very systematically in that way. So
[00:16:04] spk_0: that's
[00:16:05] spk_2: get one and then you have the donation one is always fantastic because you can set a minimum amount and they can pay more if they chose to do so. So there's a lot of options as well as you can pass along the fees or absorb it. And that's really just kind of knowing your audience whether they're gonna want to see that there's a fee or they don't, they just want a, you know, a bare knuckle price. Um they know that it's always there and it's always extremely affordable. Um right now we're at about dollar and 5% give or take for the ticketing processing piece, which is insane for what you get because that's also including virtual to give every everybody an idea back. Pandemic wise when server costs were absolutely insane, it was about 19% and that was on the lower head. Yeah,
[00:16:55] spk_0: I've seen a lot of people now trying to get back into doing some sort of venue doing some for event and the hybrid model as you mentioned before is is starting to have the people in our field and in the safety and and a lot of the other industries that are really dependent on people that that you have to have that interaction if you will. Uh they're getting back into that. So I know that your company has been really good at that and you guys still consider small business because you're getting pretty big now.
[00:17:28] spk_2: Yeah, I would say we've stepped out of the small business. Um we've definitely gotten into venture capitalists, we also have transitioned into a corporation. Um so that happened about eight months ago, so that's that's also kind of a big deal um for us overall, and we have, we have definitely started to partner with more venues. That is a direction that we have heavily incorporated, because it's just so much simpler to work directly with the venue as well as the organizer. Right? So even anybody that comes from, from you guys, if if you have any questions, we're definitely here and, you know, connect on that at the end of the of this show, but if you are working with the venue and you aren't really familiar with their ticketing or you don't like theirs or you think that it's inferior. You know, that's where we want to have that conversation
[00:18:18] spk_0: because
[00:18:19] spk_2: because we will take it as far as to building out a seat map of what you want, your event to look like and then presenting that so that your attendees can have an interactive seat map that they can choose from where they sit. Which is a really, really, you're just just taking it to the next level.
[00:18:38] spk_0: I shouldn't say the full roadmap. But what is, you know, some of the highlights of the roadmap that we could do for at least you could tell us. I know it's probably stuff you can't, but what's the roadmap look like for the organization?
[00:18:51] spk_2: Absolutely. So some of the things that um, I would guess kind of insider information that I can definitely um keep on this podcast. Yeah. And that I can offer is we have 1000 tickets fee free. So that's something that I did want to include to all your listeners. So um connect with us and you can connect directly through me and make sure that you get it. But your 1st 1000 tickets that you sell with, you will not have a fee and when it comes to you, right? So to your attendees and everything like that, there will be, but it will stay with you. Um so it abusive will not absorb it. So that's just gonna be another revenue income for you guys to have and to keep your business model going and just to keep everything in motion. Um and that's something that we wanted to offer for you. We often want to offer support. So again, same thing that you've experienced abuse of is gonna, we're gonna be able to offer, sorry, we're gonna be able to offer that to you guys to get everything going and answer any questions. It's gonna be a lot more personable versus you just, you know, feeling like talking through email or a boat or anything. Our team is very personal when it comes to that. The seat mapping is another big thing. So if you have any venues there any areas that you might want to see map, we can have that. And then amplify is another really big one that's on the roadmap that I can touch on, which I think you've seen. Yeah, I know and it's pretty incredible. The biggest benefit of amplify is that you're going to be able to create profiles for all of your attendees. Right? So if somebody comes or you share a bit of information out and then they re share it to 10 people. You now have a profile that will tell you, Hey jennifer shared this with 10 people and she only purchased it once. So then you can have top performers where that's extremely valuable is, let's say normally you would only go off of the people that purchased it. Right. I was like, oh and maybe you wouldn't even know that somebody purchased it 10 times. But let's say you did you, you ran the analytics and you saw. All right, jennifer purchases 10 times. That's amazing. I'm gonna send her a free ticket for her friend or something like that. I would argue that jennifer sharing it 10 times is more valuable than her purchasing it 10 times because that's getting it out more into the world. It's getting more viral. Now you can have a profile on that. So then you can send her tickets or around that. You can also break it down by demographics is um, when they link their instagram or their facebook again, this is them opting into this. Um, we'll be able to see where they live, their age, demographic, what their interests are and anything like that, which really just helps us target on the marketing a lot better. So you're not advertising an event that's happening in new york to somebody down and you know south California or something like that. Right? It just wouldn't make sense because then you're gonna end up losing their interest like, well why am I getting this advertisement? It, it doesn't make any sense. So
[00:21:58] spk_0: it looks like it's a, it's a pixel technology,
[00:22:01] spk_2: yep. Absolutely.
[00:22:02] spk_0: Okay. Um, I know your time is short, but can you tell us just a little bit about your, your affiliate ambassador program? I know you have affiliates two ways where people could be an affiliate for your event and then also the brand ambassador side where if you, you can now get somebody who joins that, you can get some of that. So if you wouldn't mind because my, my audience. Yes, they are absolutely entrepreneurs as well and they're thinking about, you know, how can I get some extra money in this. So if you could explain that to me and, and then I know I gotta let you go. So,
[00:22:38] spk_2: so I would say the best
[00:22:41] spk_0: direction
[00:22:41] spk_2: to go from there would be to just shoot me an email or even shoot me a text honestly, and we can start that conversation because just like you said, we have both, we could set you up with kind of an ambassador where you just send us referrals and it can honestly be as simple as, hey josh, this person's interested, this is their number, right? And it's like a text introduction, it can be one text and then what we're gonna do is just put them under your account, so that when they start doing events there get a little bit of that revenue, that that event creates another way um, is, you know, a little bit deeper where it's gonna be, their account is under your account and you're either helping them with the event or you're helping to build it out and it's more involved again, you would be the same process and you would actually kind of have more of a cut in that. And let's say you were to work on a partnership with this person because you're helping them with their event. Now you can do revenue shares inside of you sub so anything that, that account populates outside of the brand ambassadorship, you could work out an agreement with them. I'll give you an example, let's say you go to a venue and you're having your event at the venue and you say, okay, the venue will give me the venue for free, but they want 10% of the, all the ticket revenue that comes in, now you're gonna put the venue Under you, and then when they have the event, 10% is automatically going to be split to the venue and then they can withdraw it and then all that happens automatically, so you don't have to work it all out in the end.
[00:24:16] spk_0: That's excellent. Well, before we go, you have to tell everybody how to reach you. I know I'm not being, you know, this isn't a sponsored interview, but I absolutely am a fan of the program, so that's why I wanted to make sure I had you guys on. I'm not saying I don't want to sponsor, you know, I'm not saying that if you want to. Yes, absolutely, we're in, but, but just, just, I know people, they kind of think, you know, Sheldon's interviewing you stuff. Oh, you must be making bank from view stuff because he's on the show, you know, so I want to at least put that out there, but give us your info, how to reach you and I'll do like a Sheldon Primus forward slash my Sheldon promise dot com for slash you stuff just for you as well to put all that stuff in a nice concise area, but tell them how to reach you,
[00:25:02] spk_2: yep. So it'll be Joshua J O S H U A ATv you stub, which is V I E W S T U B. Very simple. And then phone number 4077567966. And you can also just reach out to our general instagram, which is this view step also monitor that a little bit and we have people looking at that. But I would say email and text is best. You can always call me if you have any direct questions as well.
[00:25:30] spk_0: Thank you so much for being part of the show rock. I'm a fan. This
[00:25:43] spk_1: episode has been powered by safety FM. The views and opinions expressed on this podcast or broadcast are those of the host and its guests and do not necessarily reflect the official policy or position of the company. Examples of analysis discussed within the past hour are only examples. They should not be utilized in the real world as the only solution available as they are based on very limited and dated. Open source information, assumptions made within this analysis are not reflective of the position of the company. No part of this podcast or broadcast may be reproduced stored within a retrieval system or transmitted in any form or by any means mechanical, electronic recording or otherwise without prior written permission of the creator of the podcast or broadcast, Sheldon Primus.
[00:00:00] spk_0: Hi, I'd like to reintroduce you to the safety consultant blueprint course, that's the course that I've been teaching many consultants how to get the foundation for what they're doing, we talk about setting proposals and getting your first clients, go to safety consultant blueprint dot com.
[00:00:21] spk_1: This episode is powered by safety FM.
[00:00:33] spk_0: Welcome to the safety consultant podcast. I'm your host, Sheldon Primus, it's the podcast where I teach you the business of being a safety consultant and we talk about safety and health and also other stuff to help promote you, right. And we're doing a little bit of everything in this podcast and today we're actually going to be talking to the VP of Strategic Partnership, which is Joshua ***. I had a good time talking to him and the reason why I was thinking to do this is honestly I use view stuff quite a bit one of the earlier adopters to the program, I'm really glad that I did. And um yeah, I tell you as consultants, we have to keep promoting ourselves, keep promoting our business and most of us are solo preneurs were either us or a partner, that's our business, so we have to compete with people who have big agencies and we also have to make a name for ourselves if you will. So I've been doing events to help with those things first, it is another source of revenue by doing events and the reason why I started myself was because there were so many people who wanted me to do webinars for them and I mean it was like constant webinars for everyone And I was like, at one point, I was thinking, okay Sheldon, you've got to do some of this stuff for yourself. And that's when I started thinking about event coordinating. And then when view stuff came around, I was like, oh, hold on. I got all kinds of tools now and uh, their support was outrageous. I honestly had just the help for everything that I needed and it was just truly wonderful. And I just came up with, hey, let's go ahead and share this, share my, my little secret for event coordinating with you guys. So, uh, to follow up with this episode, I'm going to place the version of this episode on Sheldon Primus dot com forward slash few stub. Then also I'm going to have just a nice link to get to you stub. So you guys could, could see what I have been experiencing it to sign up link for part of their affiliate program. So it's not gonna cost you anything at all. It's one of the benefits. And we actually talked about it in the interview, the affiliate program and just want to make sure that you guys knew that up front. But the program and this actual episode was not sponsored by the stuff, it was just uh, a user that happens to have a podcast that loves the service and that is what I'm doing here. So sit back, relax. We're gonna enjoy talking to Joshua, you spoke to me about virtual events, some trending hybrid performances, how they onboard people talked about fancy fails and actually put it in the statement simple scales, fancy fails, which I love. It was awesome. So we really talked about everything, even pricing for those of you that want to stick around just for rules of pricing. He gave a nice little short sweet pricing strategy. So I will not be coming back at the end. I am going to go ahead and do my normal sign off right now because I actually have a class that I need to do this morning. So I'm doing this thing like just before I kept my class going. So that's my disclosure. So I'm getting this in because I promised you guys a podcast this week. It may not always be monday, but I'm getting one in this week. Uh, and I'm still active working. So I love doing that stuff. I always like my students. So I always schedule them in every month. I'm gonna touch base with students. So I schedule them in. All right, gang. So have yourself a wonderful rest of the week. Listen to Joshua and go check out the view stuff. Sheldon promise dot com forward slash view stub and see a little bit more about them. You can have an opportunity to listen to this podcast one more time. I'm
[00:05:13] spk_2: Joshua mingle with view sub. I am currently the vice president of strategic partnerships. Um, I have transitioned over from Director of business development many times. I was helping onboard a lot of people through this pandemic whether they were going through a transition from having in person events to now transitioning to virtual or if they just wanted to start having virtual events to get things off the ground with whatever they were doing. Um currently views of right now is a hybrid platform. We also offer some promotion material, but really we focus on just helping organizers have successful events as well as as well as um having as much support as we possibly can right, we want to not only provide a platform and a software but educate them in the best way that you know, we know how
[00:06:02] spk_0: oh excellent. And when I got started with you guys and I made all kinds of mistakes, I mean truly I tried to set up two different things, meaning I had one, I had your system and I tried to use another system because I thought that would be better to have one for the phone version and then one for watching on a computer and I messed it all up. I mean I was terrible but your support system was so good. I mean you guys like walked me through everything and I you know after I got the nerve to ask you, walk me through what we
[00:06:39] spk_2: tried to do, we really tried to just um answer any questions that we could possibly have but be an extension of your team overall and I really think that's what separates you from a lot of the platforms right now is um a lot of their software is just provide the software, right? And they're like, hey, alright, here you go, here's some instructions, figure it out where we try to be an extension of your team if you have any questions, if there's something that you're trying to do, um we want to have that conversation with you because we might know a way to do it, that is a little bit more strategic um and actually might work out a little bit better or be easier on you and if it's something that we can knock out because we've done it 100 times, you know, there's a lot of times that we'll just do it, but we also want to educate you, you know, you can um give somebody a fish, but if you teach them how to fish, you know though they can feed themselves for a lifetime. So that's kind of the mentality that we want to do and that's that's kind of like what you do right? As as an instructor um and kind of with your courses that you have, it follows that same premise. Yeah.
[00:07:40] spk_0: And for those that are listening that are going to try to do their own event uh is there like a like currently a trend that you think is something they should explore, that that in events there, you know, you're starting to see, because you guys have so many people on your platform, you get a sample size that no one else could get. So what, what are you seeing as far as transfer successful events,
[00:08:08] spk_2: so I would say, and then that, that's a key, that's a key factor right there, right, successful events because there's a lot of people just having events, but where I see the most success is don't try to come out of the pandemic and just have this major event, right? Like this is the one that everybody's been waiting for, just have an event, you know, have it be as simple as possible. Um one thing that I love is simple scales, fancy fails, so keep it simple, people want things that just were work rather than having all these bells and whistles. So, a great example is if you have an event and you're doing a training court um and you're like, I have to have lunch is you don't have to have lunches or you don't have to have all these features. Now, if you can, and you get a sponsor and they want to sponsor lunches and again, this is just a hypothetical example, but it would be better to have your event and keep it simple for people rather than trying to have this super elaborate event um and then you noticed that half the people show up, so now you don't have, you have all these lunches that you pre paid for, so now that you know you're in the negative when you would have been fine. Um and that's really something we actually just came back from Niva which is a small venue expo and they were all talking about that and that was some of the biggest things co it is still in existence, right, we have to be cognitively aware of that. So virtual is still going to, in my opinion, always be a factor as well as it's such a great external form of revenue for any event, whether it's in person or virtual, it could either live there as a virtual option for people that cannot attend. So you have less refunds. It can also be a library for any of the content that you are speaking about so that you can monetize it at a later point.
[00:09:56] spk_0: Yeah and uh you know first, I don't want to glaze over that, that uh that simple thing that you said there are so simple. What, hold on, that's a T shirt. Yeah
[00:10:07] spk_2: it is simple scales, fancy fails,
[00:10:10] spk_0: simple scales, fancy fails. Was that you or did you make that
[00:10:15] spk_2: I can't take credit for that unfortunately. So that's Alex for mosey is uh one of one of mentor of mine and he's a fantastic guy and he wrote the book $100 million offer and it is the bible of mike and it's amazing, Obviously not the bible,
[00:10:30] spk_0: but it's amazing. Yeah,
[00:10:35] spk_2: yeah, exactly. Right. Um and what I like is just the whole premise behind that and that mindset is we, we even did it overview stuff. We had every feature I imagine you saw it throughout our entire process. We had every feature that you could possibly imagine for any event. Right? I mean there was breakout rooms that were sub breakout rooms like we, we were trying to add so much value and that is important, right? Because the more value add to any client right there, they're not going to have to worry about the price. So if if somebody's ever asking about the price of something, you didn't add enough value in my personal opinion, right? Price is always a factor, but if you add so much value, they're not going to scoff at the price. So this is kind of a way to say, all right, I need to add a lot of value, but I also just need to keep it simple because if it's simple, it's it's easier to make multiple of those.
[00:11:33] spk_0: Oh man, that's awesome. That's another one right there. You just dropping bombs with those gems. Yeah
[00:11:39] spk_2: man, I'm trying,
[00:11:41] spk_0: I mean that is the truth because quite honestly me as a person who's not only running events whenever I see people with events and they always talk to me about or at least they mentioned that the price point, they're always trying to figure out what kind of price point to do, and most of the answer would be, you know, what are you given, what your value, what do you, what kind of resources or you're adding? And then what with those resources in turn give back to that person in some sort of monetary amount and then that should base your price. That's usually my, my thought process for that, Is that right? Is that the way I should be thinking?
[00:12:22] spk_2: Exactly,
[00:12:23] spk_0: yeah,
[00:12:25] spk_2: but it's you know, the return on the investment and it is just in that and that kind of also bleeds into what you're doing as well as, you know, your your followers and the people that are listening to this podcast, you know, any event that you're gonna have to think about, if you were an attendee at that event, what would be the base amount of something that you would want to get out of it? You know, if you're spending $1000 you know, I wanna lunch, like I'm spending a lot of money, this is a lot of my time, you know, think step into the their shoes and then just go, you know, 20 to 30% above that, Nothing super crazy because if you had go so so much value, way crazy amount of value that's come from somewhere, right, that's either coming out of your pocket or you're just overloading them with way too much and they're like, okay, this is amazing. But I don't even know what to do with all this. Right? So then now you're spreading everything too thin because if you only have 100% of time to allocate Towards all of these things, everything is getting about 10%. So it's having that balance that's extremely important. And that goes into what what you're doing and your listeners are doing as far as events. Um and and just in life, in my opinion, is is you want to again keep things as simple as possible, but just add that right amount of value to where when people are there and then when they leave they're like, man this, I would go to this again, even if it was the exact same amount of content that I'm receiving.
[00:13:52] spk_0: Cool. And for the structure of pricing, since we were there, um you guys in, in, in the way that you've you've made it not only can people have different prices for their events, but then they could do discount codes and promotions as well. It's really truly a click of a button that you could add those extra features. Have you seen success with those type of pricing models where you have a various range because you even have a model in there. Sorry, I had another thought you had a model in there where you could even be free, like a donation model in there too. Um what has is there a trend in that?
[00:14:29] spk_2: Absolutely, Absolutely. So, um the rule of thirds is always very good, very good, better best and let that decision fall on the attendee or the consumer, whoever is making that purchase because you don't know what their lifestyle well is they, you might say, well I just want to make it affordable and some people in the audience are like, I mean I can afford it, I'd rather get more value. So then you have a price point that is extremely valuable and is priced accordingly. And then you have some people that, you know, they're like, hey, you know, I just want the basic content, I want, I want to attend the event. I don't have a lot of funds to allocate to it, but I want to be there and then you give them an option, you know, and then something a little bit in between. Um that rule of thirds is always what I've seen to be the most successful because if you give people too many options, um again, they're just like, I don't even know what I want right? There is, let me think about it and that's what you do, don't want another model that you can also do to kind of piggyback off of that is and add add ons, which is something that we've incorporated where when they select a certain ticket, it will actually prompt them to add something else, right? So let's say that it is just the basic
[00:15:42] spk_0: model and
[00:15:44] spk_2: then you wanna add replay because that's not included. That could just be a prompt that prompts them. Um and because that is included in the V. I. P. Ticket, it's not going to prompt them, right? So you don't have this overlap of people like wait, I thought this was included. So the way the software is structured is very systematically in that way. So
[00:16:04] spk_0: that's
[00:16:05] spk_2: get one and then you have the donation one is always fantastic because you can set a minimum amount and they can pay more if they chose to do so. So there's a lot of options as well as you can pass along the fees or absorb it. And that's really just kind of knowing your audience whether they're gonna want to see that there's a fee or they don't, they just want a, you know, a bare knuckle price. Um they know that it's always there and it's always extremely affordable. Um right now we're at about dollar and 5% give or take for the ticketing processing piece, which is insane for what you get because that's also including virtual to give every everybody an idea back. Pandemic wise when server costs were absolutely insane, it was about 19% and that was on the lower head. Yeah,
[00:16:55] spk_0: I've seen a lot of people now trying to get back into doing some sort of venue doing some for event and the hybrid model as you mentioned before is is starting to have the people in our field and in the safety and and a lot of the other industries that are really dependent on people that that you have to have that interaction if you will. Uh they're getting back into that. So I know that your company has been really good at that and you guys still consider small business because you're getting pretty big now.
[00:17:28] spk_2: Yeah, I would say we've stepped out of the small business. Um we've definitely gotten into venture capitalists, we also have transitioned into a corporation. Um so that happened about eight months ago, so that's that's also kind of a big deal um for us overall, and we have, we have definitely started to partner with more venues. That is a direction that we have heavily incorporated, because it's just so much simpler to work directly with the venue as well as the organizer. Right? So even anybody that comes from, from you guys, if if you have any questions, we're definitely here and, you know, connect on that at the end of the of this show, but if you are working with the venue and you aren't really familiar with their ticketing or you don't like theirs or you think that it's inferior. You know, that's where we want to have that conversation
[00:18:18] spk_0: because
[00:18:19] spk_2: because we will take it as far as to building out a seat map of what you want, your event to look like and then presenting that so that your attendees can have an interactive seat map that they can choose from where they sit. Which is a really, really, you're just just taking it to the next level.
[00:18:38] spk_0: I shouldn't say the full roadmap. But what is, you know, some of the highlights of the roadmap that we could do for at least you could tell us. I know it's probably stuff you can't, but what's the roadmap look like for the organization?
[00:18:51] spk_2: Absolutely. So some of the things that um, I would guess kind of insider information that I can definitely um keep on this podcast. Yeah. And that I can offer is we have 1000 tickets fee free. So that's something that I did want to include to all your listeners. So um connect with us and you can connect directly through me and make sure that you get it. But your 1st 1000 tickets that you sell with, you will not have a fee and when it comes to you, right? So to your attendees and everything like that, there will be, but it will stay with you. Um so it abusive will not absorb it. So that's just gonna be another revenue income for you guys to have and to keep your business model going and just to keep everything in motion. Um and that's something that we wanted to offer for you. We often want to offer support. So again, same thing that you've experienced abuse of is gonna, we're gonna be able to offer, sorry, we're gonna be able to offer that to you guys to get everything going and answer any questions. It's gonna be a lot more personable versus you just, you know, feeling like talking through email or a boat or anything. Our team is very personal when it comes to that. The seat mapping is another big thing. So if you have any venues there any areas that you might want to see map, we can have that. And then amplify is another really big one that's on the roadmap that I can touch on, which I think you've seen. Yeah, I know and it's pretty incredible. The biggest benefit of amplify is that you're going to be able to create profiles for all of your attendees. Right? So if somebody comes or you share a bit of information out and then they re share it to 10 people. You now have a profile that will tell you, Hey jennifer shared this with 10 people and she only purchased it once. So then you can have top performers where that's extremely valuable is, let's say normally you would only go off of the people that purchased it. Right. I was like, oh and maybe you wouldn't even know that somebody purchased it 10 times. But let's say you did you, you ran the analytics and you saw. All right, jennifer purchases 10 times. That's amazing. I'm gonna send her a free ticket for her friend or something like that. I would argue that jennifer sharing it 10 times is more valuable than her purchasing it 10 times because that's getting it out more into the world. It's getting more viral. Now you can have a profile on that. So then you can send her tickets or around that. You can also break it down by demographics is um, when they link their instagram or their facebook again, this is them opting into this. Um, we'll be able to see where they live, their age, demographic, what their interests are and anything like that, which really just helps us target on the marketing a lot better. So you're not advertising an event that's happening in new york to somebody down and you know south California or something like that. Right? It just wouldn't make sense because then you're gonna end up losing their interest like, well why am I getting this advertisement? It, it doesn't make any sense. So
[00:21:58] spk_0: it looks like it's a, it's a pixel technology,
[00:22:01] spk_2: yep. Absolutely.
[00:22:02] spk_0: Okay. Um, I know your time is short, but can you tell us just a little bit about your, your affiliate ambassador program? I know you have affiliates two ways where people could be an affiliate for your event and then also the brand ambassador side where if you, you can now get somebody who joins that, you can get some of that. So if you wouldn't mind because my, my audience. Yes, they are absolutely entrepreneurs as well and they're thinking about, you know, how can I get some extra money in this. So if you could explain that to me and, and then I know I gotta let you go. So,
[00:22:38] spk_2: so I would say the best
[00:22:41] spk_0: direction
[00:22:41] spk_2: to go from there would be to just shoot me an email or even shoot me a text honestly, and we can start that conversation because just like you said, we have both, we could set you up with kind of an ambassador where you just send us referrals and it can honestly be as simple as, hey josh, this person's interested, this is their number, right? And it's like a text introduction, it can be one text and then what we're gonna do is just put them under your account, so that when they start doing events there get a little bit of that revenue, that that event creates another way um, is, you know, a little bit deeper where it's gonna be, their account is under your account and you're either helping them with the event or you're helping to build it out and it's more involved again, you would be the same process and you would actually kind of have more of a cut in that. And let's say you were to work on a partnership with this person because you're helping them with their event. Now you can do revenue shares inside of you sub so anything that, that account populates outside of the brand ambassadorship, you could work out an agreement with them. I'll give you an example, let's say you go to a venue and you're having your event at the venue and you say, okay, the venue will give me the venue for free, but they want 10% of the, all the ticket revenue that comes in, now you're gonna put the venue Under you, and then when they have the event, 10% is automatically going to be split to the venue and then they can withdraw it and then all that happens automatically, so you don't have to work it all out in the end.
[00:24:16] spk_0: That's excellent. Well, before we go, you have to tell everybody how to reach you. I know I'm not being, you know, this isn't a sponsored interview, but I absolutely am a fan of the program, so that's why I wanted to make sure I had you guys on. I'm not saying I don't want to sponsor, you know, I'm not saying that if you want to. Yes, absolutely, we're in, but, but just, just, I know people, they kind of think, you know, Sheldon's interviewing you stuff. Oh, you must be making bank from view stuff because he's on the show, you know, so I want to at least put that out there, but give us your info, how to reach you and I'll do like a Sheldon Primus forward slash my Sheldon promise dot com for slash you stuff just for you as well to put all that stuff in a nice concise area, but tell them how to reach you,
[00:25:02] spk_2: yep. So it'll be Joshua J O S H U A ATv you stub, which is V I E W S T U B. Very simple. And then phone number 4077567966. And you can also just reach out to our general instagram, which is this view step also monitor that a little bit and we have people looking at that. But I would say email and text is best. You can always call me if you have any direct questions as well.
[00:25:30] spk_0: Thank you so much for being part of the show rock. I'm a fan. This
[00:25:43] spk_1: episode has been powered by safety FM. The views and opinions expressed on this podcast or broadcast are those of the host and its guests and do not necessarily reflect the official policy or position of the company. Examples of analysis discussed within the past hour are only examples. They should not be utilized in the real world as the only solution available as they are based on very limited and dated. Open source information, assumptions made within this analysis are not reflective of the position of the company. No part of this podcast or broadcast may be reproduced stored within a retrieval system or transmitted in any form or by any means mechanical, electronic recording or otherwise without prior written permission of the creator of the podcast or broadcast, Sheldon Primus.