EP42 The Wisdom of Guncles, What It Takes To Rebrand Fortune 500 Companies & Living Your Brand with Michael Dumlao
February 22, 2022
This week, Michael Dumlao joins Talking With Experts Podcast to talk about his new book, The Wisdom of Guncles and the importance of treating your personal brand with the same methodology of branding for any Fortune 500 company. He talks passionate about LGBTQ communities, inclusivity and diversity as well as sharing how to activate your brand as a small business owner and so much more...
Michael Dumlao is an artist, the author of "The Wisdom of Guncles," and an activist equipped with more than twenty-one years of advancing diversity, equity, and social justice through award-winning brand strategy, digital marketing, and creative storytelling in corporate, federal, academic, and non-profit environments. He has led the rebrand of a Fortune 500 company as its first Director of Brand and has served as a senior advisor for leaders in government, defense and intelligence.
In this week's episode, Michael talks about his career in branding and uses his book as a real-life case study to unveil his branding strategy. We talk about the REAL journey of entrepreneurship as a member of the LGBTQ community and how to position your brand
TL; DR:
1. If you want people to adopt your brand, you must stay versatile and flexible while creating consistent experiences.
2. Consider how you are being positioned yourself, what are you being influenced by and what are you influencing.
3. What are you saying NO to, to truly empower what you are saying YES to.
4. Does your audience want to be talked to. If they do, focus on how, when, why and where and what.
5. There are a limited amount of hours in a day, choose wisely how you use them and what you FOCUS on who you give your brand to, your FOCUS to etc.
Grab a copy of "The Wisdom of Guncles" here.
See you next week!
Chris Cownden
In this week's episode, Michael talks about his career in branding and uses his book as a real-life case study to unveil his branding strategy. We talk about the REAL journey of entrepreneurship as a member of the LGBTQ community and how to position your brand
TL; DR:
1. If you want people to adopt your brand, you must stay versatile and flexible while creating consistent experiences.
2. Consider how you are being positioned yourself, what are you being influenced by and what are you influencing.
3. What are you saying NO to, to truly empower what you are saying YES to.
4. Does your audience want to be talked to. If they do, focus on how, when, why and where and what.
5. There are a limited amount of hours in a day, choose wisely how you use them and what you FOCUS on who you give your brand to, your FOCUS to etc.
Grab a copy of "The Wisdom of Guncles" here.
See you next week!
Chris Cownden