A lot of companies — even the big players — make the mistake of developing a product in search of a problem. But today’s guest, Doug Roberson, Chief Technology Officer at Alterco Robotics US, advocates for taking a consumer-centric approach to product development. In this episode, he shares why listening and interacting with customers is the key to delivering a viable outcome that actually solves their problems. What we talked about: - Honing a consumer-centric approach to product development - Ensuring there’s a large enough audience for a product - Lessons from a development cycle without a viable outcome - The importance of saying no to superfluous stuff Check out Doug’s podcast, Make IoT Simple. Never miss an episode of Over The Air by subscribing wherever you listen to podcasts. Listening on a desktop & can’t see the links? Just search for Over the Air in your favorite podcast player.