Manufacturing is a critical step in any product-based business - heavy on investment making risk the enemy. The way to minimize that risk? Trust. That's how Ray Ziganto has built his business. He helps businesses grow their business by designing their offers for trust-building relationships. And he joins us today to give us a peek behind the curtain. Today we are going to talk to a true manufacturing master: somebody who knows how to get a manufacturing operation humming and get everyone to put that first step forward together. Our guest today is Ray Ziganto of Linara International LLC! Ray is passionate about manufacturing. An 'engineer-by-osmosis' and a manufacturing guy by choice, Ray brings an unusual combination of curiosity, domain expertise, and the ability to spot (and operationalize) patterns & connections most people miss. After listening to today's episode, visit Ray's website to learn more about Ray and his company.