Today is Part 3 our podcast series with Seth Goldman, Startup CPG's Entrepreneur-in-Residence, who is joining us once a month to talk hot topics in CPG. This episode is all about sustainability, planet-based commitments, and Earth Month. You may know Seth as the co-founder of Honest Tea and author of Mission in a Bottle, and Seth is now the Co-Founder and CEO of Eat the Change, Co-Founder of PLNT Burger, and Chair of the Board for Beyond Meat. Listen in as Seth covers how to develop planet-based commitments as a brand, the challenges of recyclable and compostable packaging, how to balance marketing and education about sustainability with a food product, Eat the Change's Earth Month efforts, and more. Episode Links: Link to the incrEDIBLE Planet Challenge Link to Seth's blog post: Our Planet-Based Commitments Link to a video of Eat the Change's Sea Shanty on Instagram Eat the Change’s website Seth’s book - Mission in a Bottle How I Built This episode with Seth about Honest Tea Seth’s TEDx talk: How Entrepreneurs Can Change Society Show Links: Join the Startup CPG Slack community (6K+ members and growing!) Follow @startupcpg Visit host Jessi's Linkedin or website Questions or comments about the episode? Email Jessi at jessi@startupcpg.com