Selling Digital Assets NFTs (non-fungible tokens) Is No Longer A Discruptive Branding Strategy But Is Now Common Marketplace Strategy What is happening in the digital and Defi world can no longer be ignored. It must be embraced and understood if a company want to keep up with the Jones’ in their field. We are on the foothill of a new era. One that meshes our activities and contact into a singular stream of virtual reality. In 2008, the possibility of holding digital currency came into existence with Bitcoin. Once a concept that was held by an extremely niche community— is now a global norm. The most forward-thinking companies must be quick to adapt. First was the extinction of brick and mortar stores to e-commerce. Now, companies are acknowledging the utility of owning digital assets. NFTs (non-fungible tokens) have become a part of the most disruptive branding strategies. These include shoe giant Nike, patenting their own collection of NFT sneakers, and Top Shots by the NBA. Entertainment, fashion, even real estate can leverage opportunities in the NFT realm to create value. What does this mean for the general population?