Certain types of LinkedIn posts will be more successful than others when trying to attract business. Posts can vary from having more of a personal touch to a targeted business post. In this episode Eny describes the potential posts and the what the difference in posts can achieve, depending on your audience.  Stories can be included in posts to allow your connections to get to know you on more of a personal level rather than a business person. It is also important to post on your personal account as well as your business profile to allow people to connect with you personally as well as professionally.