Lessons in B2B Customer Insights with Tzachi Ben-Sasson, Head of Global Voice of the Customer at Amdocs

What are the differences between B2B and B2C insights? And what can these two areas learn from each other? While group dynamics can add layers of complexity to B2B insights work, it all comes down to people at the end of the day. In this episode of The Consumer Insights Podcast, Thor is joined by Tzachi Ben-Sasson, Head of Global Voice of the Customer at Amdocs.

What are the differences between B2B and B2C insights? And what can these two areas learn from each other?

While group dynamics can add layers of complexity to B2B insights work, it all comes down to people at the end of the day.

In this episode of The Consumer Insights Podcast, Thor is joined by Tzachi Ben-Sasson, Head of Global Voice of the Customer at Amdocs.

They cover:

Why it’s essential to have a customer listening program whether you’re B2B or B2C
The importance of feedback even when it isn’t easy to hear
Differences between B2B insights and B2C insights
Why you should pay attention to both the formal and informal org charts
What B2B and B2C insights professionals can learn from each other
Why tech like ChatGPT can’t solve all insights problems
How insights can help to mitigate groupthink in business decision making
Tips for winning over the C-Suite
Why you should think of yourself as a brand

If you’re interested in exploring the nuances of B2B insights, tune in to this episode of The Consumer Insights Podcast.

And connect with Tzachi here:

LinkedIn: https://www.linkedin.com/in/tzachi-ben-sasson/
Amdocs: https://www.amdocs.com

Rate & Review The Consumer Insights Podcast :

Apple https://apple.co/3tX0VX1
Spotify https://spoti.fi/3QhkNNU
bCast: https://consumerinsightspodcast.com
RSS: https://bit.ly/3NToIPf