Cookie-cutter approaches to change are often derailed by volatility, uncertainty, ambiguity and complexity. So, why do so many people still cling to them? Is it because we desire certainty, even when we know that’s often not possible? In this episode of Thriving of Complexity, Susanne speaks with Faith Timbs on how to get rid of cookie-cutter change and start designing changing experiences. Faith is the Founder and Managing Director of Timbs and Co: Change Design. Her business helps clients stop managing change and encourages them to take a fresh look at changing. Using cookie-cutter approaches to change can make people feel unproductive and demotivated. When context is used to determine the changing experience in an organisation, it establishes an understanding of what needs to happen, where change leaders should start, and where the organisation is going. If you want people to make sense of and understand how they can be part of the change, tune in as Faith dives deep and shares her knowledge and expertise in creating a good changing experience.