Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it! In this episode of Exits Made Easy, an Ecom Made Easy sister show, Ben Leonard (Co-Founder of Ecom Brokers) talked about the first aspect of the Value Pyramid - Timing. When it comes to exit planning, timing is very important. The whole point of exit planning is to prepare the business so that it is in the best possible position to get you the best possible deal. So when it comes to timing, you need to ask yourself – how does the timing of selling this business impact the value a buyer would be willing to pay for it, and how does it make the business more or less attractive to a potential buyer? Keep on listening and make sure you take notes!