There is great promise in the field of precision medicine. The ability to decode one’s genetic makeup has led to many answers… and also many questions about diagnoses, prognoses and targeted therapies. In episode 3 of the Innovations Uncovered series, WebsEdge CEO Stephen Horn invites Dr. Anneke Lucassen on the show. She’s the director of the Centre for Personalised Medicine at the University of Oxford in the UK. Dr. Lucassen reminds us that healthcare has always been personalized, and that the plethora of new information that we gather from advances in technology may still have some limits.