Peace be with you, A:R Nation! I hope that this episode finds you well and enjoying your day! One reason why I'm pushing into digital marketing is because of all the fun experiments I run to see how to get more traffic. In this episode, I wanted to share with you a tactic that will get you better search engine rankings WITHOUT you having to create new content, or spend more money! What's this unicorn of a tactic? REFRESH YOUR OLD CONTENT! Yep, it's that simple. While there is no definitive guide or checklist that identifies specific elements that improve search engine ranking, recency of content is DEFINITELY a search signal. If you're like me, you don't want to spend a huge amount of money paid ads, and you don't want to spend a lot of energy on always coming up with new ideas for content. So one surefire way to improve your website's ranking is to refresh and update your content. I have been doing this once a year for a few years now and it's such a great way to get more traffic without having to do much. Just head to your website, comb through content you've released, and update! Just like fashion - REPURPOSE THE STUFF YOU ALREADY HAVE! While you're in there updating the content, use an app like Hemmingway to help with the readability of your piece, as well as any number of keyword tools to integrate the right keywords into your content! This is a no-brainer for anyone that has a website and pushes out content. If you take this on, I'd love to know what results you experience, so email me at podcast@adulthoodrevisited.com. Use what ya got, baby! This is the Adulthood:Revisited Podcast.