If you’re searching for success and personal fulfilment, it’s likely that “why” has become a prevalent question in your mind. Why am I doing this? Why does it matter? Without a clear why, the what and the how will not have the same purpose or meaning. Knowing your why helps you make decisions aligned with what truly matters to you. In this episode, I talk about the importance of knowing your why in business and life. I share my story of discovering my own why and use this as a case study to help you identify yours. Tune in to gain insights on some practical tips on finding your why, questions to ask yourself and different methods for staying connected with it over time so that you can continue to live in alignment with your values and passions.