The business world is continuously being shaped by digital growth and creating an online presence these days is a must. A digital presence may be considered underrated, but it’s guaranteed to bring extensive impact. In this episode of the Influence By Design podcast, Samantha chats with Matt Raad, a website investment expert. Matt talks about the power of building and optimising websites to create a passive income. He’s been teaching business owners how to get online and realise the value of their online assets. For Matt, it’s not just about having a website that highlights what you and your business do, it’s about putting out content that is valuable to your audience. When websites offer valuable content, it can drive more traffic and ultimately more money. When done correctly, you have a digital asset that can potentially be sold in the future. Having the skills needed to develop a multi-million dollar online asset starts the profitable cycle of buying and selling websites. If you want to know how you can create this for your business, let’s dive in. WHAT YOU’LL DISCOVER IN THIS EPISODE: What led Matt to buy and sell websites (00:55) The advantages of having an online business presence (06:27) How can business owners create more wealth? (08:12) How to drive more traffic to your website (10:41) Why you need to think of your coaching business as a media company (14:15) How to generate income from buying and selling websites (20:40) The value of living life by design (27:55) Making money from buying and selling websites (32:42) The one thing Matt wants to leave the listeners (34:30) For full show notes and links visit: https://samanthariley.global/podcast/354/