Stephanie Powell is a speaker, brand + business strategist, and authenticity expert. Her jam is unleashing radical authenticity, one brand at a time. She is also the founder of Refuge 1278, a nonprofit working insanely hard to open an animal sanctuary built on the 3 tenets of rescue, rehabilitation, and outreach and preserving the irreplaceable strength of the human-animal bond.
In this week's episode, Stephanie talks about how to use your authenticity to build a strong brand, how to build a business you want by identifying all the key attributes of a successful business that you can fall in love with.
Visit the coolest website I've come across for a while: https://morepowelltoya.com/ TL; DR:1. Get crystal clear on who your one, perfect holy grail client is and create EVERYTHING with that person in mind (content, offers, posts, emails, etc)
2. Start being radically authentic. Say/do/write/post the thing you REALLY want to say.
3. Talk about what YOU want to talk about.
4. Work with the people YOU want to work with.
5. Say no to shit that's not aligned.
6. Service over sales.