Back to Basics: 5 (Free!) Email Tactics to Beat Soft Consumer Demand
January 18, 2024
In this episode, we’ll give you practical advice on how to use the basic tools you already have more effectively in your email marketing. Nothing too flashy, nothing out-of-reach, just ordinary assets at our disposal already. From Google Annotations, to time-of-day testing, to Friendly Froms—we’ll reveal the best ways to use these tools, and others!
As economic conditions get tougher and marketing budgets get tighter, it’s important to remember just how amazing your emails can be when you focus on the basics!
Enter Jen Partin, Senior Manager of Email and SMS Marketing at Hickory Farms. (Yeah, the ones who do those amazing Cheese Balls at Christmas!)
In this episode, we’ll give you practical advice on how to use the basic tools you already have more effectively in your email marketing. Nothing too flashy, nothing out-of-reach, just ordinary assets at our disposal already. From Google Annotations, to time-of-day testing, to Friendly Froms—we’ll reveal the best ways to use these tools, and others!
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