Give Them the Bird! Featuring Milan Martini Free Spirits

This series is Part 1 of our Non Alcohol SIP's series. We will be featuring Suppliers, Influencers and my Peers from the non alcoholic space in this special production of 3-21. Today's featured guest is Milan Martin from Free Spirits! Our intention is to showcase all the people & brands working tirelessly on making amazing beverages, reducing the stigma and offering people choices beyond traditional alcohol. Since opening 3-21 No Kiddin Bottle Shop in November, Bobbie is learning that she needs to know more to better serve her guests and community. We kickoff the new year with brands and suppliers so we can all get an education from these unique companies and be informed on what makes them individually special.

Introduction

- Guest is Milan Martin, founder and CEO of Free Spirits

- Discussion focuses on the Free Spirits brand and the wider non-alcoholic spirits industry

Key Topics Covered

- Origin story of Free Spirits

- Milan's background in advertising and what prompted him to start Free Spirits

- The role alcohol plays in social experiences and business interactions

- How Free Spirits aims to provide great cocktail experiences without the alcohol

- The recent rebranding of Free Spirits

- Deciding which spirits and flavors to produce based on cocktail trends

- The process of developing flavors with no prior experience

- Explanation of why their products contain 0.5% alcohol

- Possibility of doing limited location-based spirits in the future

- Milan's perspective on the non-alcoholic spirits category - more opportunity than competition currently

Additional Notes

- Free Spirits is now available in some Walmart locations

- The name "Milano" refers to the Italian region known for aperitivos like Campari, not Milan himself

- Milan welcomes feedback that their products should be cheaper since there is no alcohol; he sees more value in the quality ingredients and process

So in summary, this is an insightful discussion into the rapidly growing non-alcoholic spirits segment, using Free Spirits as a prime example. Mylan provides open and honest perspectives on the genesis of his company, the broader market dynamics, and where he envisions things heading in the future.

Want to try the products you learned about on the show or learn more about 3-21?
Visit- https://321nokiddin.com/

**A super special thanks to Justin Furstenfeld & Up/Down Records for granting us permission to use his music on the show! Please support and follow the Blue October band on:

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