New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)
May 25, 2023
In this episode, we share new research from the DMA that reveals what subscribers really want from email in 2023. Some spoilers: People check their spam folders more than you might think, subscribers can only remember ten brands at a time, and logos are more important than subject lines.
Consumer preferences for email are changing fast. Just a decade ago, businesses relied on broad email marketing campaigns and generalized messaging to reach wide audiences. Nowadays, this strategy is completely ineffective.
Luckily, we have brand-new research from the DMA (Data & Marketing Association) that reveals what subscribers want from email in 2023. Some spoilers: People check their spam folders more than you might think, subscribers can only remember ten brands at a time, and logos are more important than subject lines.
Read the full report here: https://bit.ly/41XON68
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