Secrets From The Saddle: All things Cycling PODCAST
322. 24 HOURS SUMMER SOLSTICE: 25Yr Anniversary - Chico Racing with Adam Ruppel
March 20, 2023
Meet Adam Rupell a serial entrepreneur, who has owned some pretty cool like MUD HERO and his current automotive project Drive Festival. Adam celebrates 25 yr with Chico Racing - 24HR Summer Solstice Mountain Bike race.

Adam Ruppel

Adam began his first event management business in the corner of his bedroom at his father's house and called the company Chico Racing. We produce the largest 24-hour mountain bike event in the world, the 24 Hours of Summer Solstice, and we have been producing it since 1998.

With Ted McLeod, he co-founded Mud Hero in 2011, which we built into Canada's most successful obstacle running series with 60,000 plus attendees annually. We sold Mud Hero in 2018 to another organization.

In 2019 I turned my energy toward the automotive industry co-founding Motoring Experiences with National Event Management. Drive Festival launched in 2021 with over 17,000 attendees; 2022 had 20,000 automotive enthusiasts in attendance.

Many people produce events, but very few produce events that last long-term. I specialize in creating one-of-a-kind viable experiential events that provide real value to attendees, participants and partners.

Chico Racing


PODCAST HOST: Sylvie D'Aoust
Ride to Conquer Cancer link to donate
Fundraising goal: $5000

Instagram: Podcast
FOLLOW the host Sylvie D'Aoust
Best Selling Author Book Collaborative: Soul Parent
Youtube: Sylvie D'Aoust
TIKTOK: Sylvie D'Aoust