With over 900 million users, LinkedIn is the largest online professional networking sites. It has a plethora of opportunities to build business connections, but with such a vast user base, it can be challenging to stand out and make genuine connections that can help grow your business. In this episode of Influence by Design, I speak with LinkedIn Marketing Strategist, Karen Yankovich about how to build genuine connections and maximise LinkedIn for business growth. She advocates using LinkedIn to show up with influence and credibility to form connections with other thought leaders. Having a strong presence on LinkedIn is necessary for a business to grow and foster meaningful connections. However, some people are finding LinkedIn too spammy and lacking authenticity in building relationships. The key is to look beyond irrelevant messages and focus on how LinkedIn can help you to build genuine connections to maximise your business growth potential. Samantha Riley xx For full show notes and links - https://samanthariley.global/podcast/489