Today we're talking to Lucy Tearne, PR maven and wish granter, about the concept of transparency in branding. "No PR Crisis has ever come out of the truth - it always comes out of a lie. People forgive mistakes but they wont forgive lies." Lucy is a fearless PR Maven, a vibrant, go-getter expertly blending experience and knowledge with the intrepid ability to target a campaign specifically to not only harness all that's fabulous about a brand, but deliver it straight into the laps of their next best customers. Lucy works closely with her extended team to create greatness. She brings the best from around Australia to give her clients everything they've ever wanted. Her favourite moment is when brands are offered opportunities they previously thought of as "wishful thinking", which is why she's known as the Wish Granter.