Welcome, friends, to another episode of the Adulthood:Revisited podcast! I'm glad and grateful that you're spending your time and energy checking out this podcast. Today's episode is all about conversations, and a strategy to keep in mind when in conversations with others, particularly difficult or challenging conversations. I was introduced to the idea of "enrollment" a year or two ago. Used in this context, it refers to the creation of a realm of possibility for another. This came up for me in a sales conversation I was having with someone. Their guards were up, and one of the objections raised was that he believed the offer I was peddling was just another shiny object. Traditionally, in sales conversations, the strategy is to heighten the pain, and then present your offer as a way that pulls the prospect away from pain and towards pleasure. In other words, your offer is the bridge to transformation. A to B. Enrollment is about breaking down the walls of mutual exclusivity. Enrollment is creating the simple possibility that something else could exist. I did that in this conversation, and it worked wonders. Not only was the conversation much more dynamic and filled with energy, but it also became more enjoyable. The next time you're in a conversation, especially a difficult one, think about enrollment. Create a new possibility in everything. This is the Adulthood:Revisited Podcast.