Katy Howell is CEO of Immediate Future, “one of the UK’s most respected social media agencies”. She was named the fourth most influential social media marketing expert by The Drum, PRovoke’s Innovator 25 EMEA in 2020, and is amongst the Top 100 Asian Tech Entrepreneurs in the UK. After an epic crash during the 2008 financial crisis she experienced a period of rapid growth. But rather than creating a dream business she ended up living a nightmare. A toxic brew of bad hires and weak leadership created what Katy called “a gilded cage”. Just how did she break out? Listen and find out! In this episode you’ll learn you don’t “have to do everything” and “bend yourself severely out of shape” - simply focus on what you’re good at. Find out the importance of strong leadership and clear roles, and how the lack of each sows confusion and chaos. How to simultaneously make a million, then lose it (not a good idea btw). Just how did Katy turn around her business, so today it is both joyful and empowering? It involves overcoming ego and embracing the real you - in all your quirky glory.