Your brand’s name is one of your most important and valuable assets, but only if it’s meaningful to your core audience. Brand names have a long list of jobs to do, from educating customers about what your brand does, to who the brand serves, what you value, and your brand purpose. The challenge of choosing a name that does all of this and creates an emotional reaction in consumers is a tall order. But as the centerpiece of your brand identity, the naming process requires extra care and thought. In today’s episode, Neil dives into the psychology behind the best brand names. Unfortunately, this psychology also includes tendencies to prefer brand names that are familiar which means you’re in danger of picking a name that will be so familiar it’s invisible. Tune in to learn how to make the psychology of brand names work for you, rather than against you.