Roberta Tassi, is a prominent Service Designer, author, lecturer and founder of Oblo, a service design agency. While at university, she launched Service Design Tools, a platform for tools and tutorials that help deal with design challenges which boosted her career. In this episode, she shares her journey into service design as well as her current work, backed by stories and anecdotes.

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Where to find Roberta:
LinkedIn: https://www.linkedin.com/in/robertatassi/
X: https://twitter.com/s_designtools?lang=en
Service Design Tools: https://servicedesigntools.org/
Oblo: https://www.oblo.design/

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Timestamps:

00:00 Introduction
03:03 Roberta on why she launched the Service Design Tools
07:04 Writing her book with the same title
08:53 Doing customer journeys using Excel
11:01 What is a customer journey?
13:24 How to educate companies
16:31 Are certain companies looking to hire Superman?!
20:39 Working for the government
27:13 The best advice she’s ever received 
27:56 Going back to the private sector after a stint in the public
30:09 The biggest challenge when starting Oblo
33:10 How she built a dynamic team
34:25 Roberta on her GGUTT feelings
35:25 Coping with a failed project
40:14 The end for Service Design Tools?
43:46 Service Design Tools and Oblo
45:43 The role of research in service design process
48:21 AI's role in direct client interaction
50:57 Handling the design of services based on AI
54:16 AI and human relationships
57:19 How does Roberta stay informed and updated
59:33 Roberta’s recommended tools
1:01:01 The power of research
1:05:40 Roberta’s upcoming book?

For enquiries, email maria [at] ggutt [dot] com with subject line: gguttalks ask